Increase Revenue with Targeted Video Promotion
Hooters of America (HOA) and Bruce Skala became an early adopter of BeerBoard’s SmartMenus and its targeted video promotion capabilities. Each restaurant is able to feature their complete food, draft & packaged beer, featured drinks, liquor, and wine offerings. In this case, HOA featured a video lead-in from major brewer in all restaurants using SmartMenu’s video capabilities.
The featured brand, which was already the #1 brand in its style, increased volume sales 10 TIMES the overall beer growth at 82% and share over 60% – at FULL MARGIN. Overall, Hooters increased draft growth 8% over the prior six weeks.