John Lane Talks BeerBoard Technology at NBWA
John Lane, owner of Winking Lizard, was a featured guest at the NBWA Conference. In this segment, John discusses the importance of BeerBoard’s SmartOrders technology and how it digitizes many of the interactions between retailers and suppliers. It also positively impacts a supplier’s sales efforts — shifting meetings with retailers from simply taking an order to strategy and staff training sessions. (Oct 2022)
Click video below to view.