Walk On’s Franchisee, Metroplex Group, Partners with BeerBoard to Implement Automated LBW Intelligence

by JC Whipple

SYRACUSE, NY (December 13, 2021)  —BeerBoard, the leader in technology and automated intelligence for the on-premise hospitality industry, announced today that Metroplex Group, a Walk On’s franchise operator, has signed as its newest retail client partner.

Headquartered in Lubbock, Texas, Metroplex Group currently has four Walk On’s across the Lone Star State. Walk-On’s operates with a mission of delivering a memorable game day experience with a taste of Louisiana created by an All-American team.

“We are excited to incorporate BeerBoard’s premier technology into our operations for Metroplex Group’s Walk On’s locations,” said Julie Riggs, Regional Director of Operations for Metroplex Group. “At Metroplex, it is imperative that we operate efficiently and effectively to drive revenue and an industry-leading guest experience. BeerBoard’s SmartOrders and SmartBar solutions provide that to our team, and more.”

Under Metroplex’s management, it’s Walk On’s locations are now utilizing BeerBoard’s industry-leading SmartBar technology to digitize its complete bar management. The industry’s most trusted technology, SmartBar automates on-premise business intelligence reporting to easily identify areas of opportunity to improve performance by brand, style, category for complete bar offerings. Its powerful tools and simple, actionable reporting help deliver the industry’s best profits. The brand is also implementing SmartOrders technology which automates ordering and inventory, and digitizes the interaction between retailers and distributors. Retailers place orders directly through distributors and receive insights on perpetual inventory with recommended orders (brands and quantities) based on data. SmartOrders increases accuracy, accelerates order timelines, and reduces staff challenges and expenses for retailers and distributors.

“We look forward to partnering with Metroplex Group and their Walk On’s locations to bring the industry’s best technology and automated intelligence to their operations,” said Tom Young, Vice President Client Relations for BeerBoard. “Walk On’s is one of the fastest-growing concepts in the country and Metroplex Group’s is a noted franchisee in the industry. Everyone at BeerBoard considers it a win when we join great partners like these.”

BeerBoard’s robust client list features high-profile independent groups and major chain operators across North America. Retailers include industry leaders Buffalo Wild Wings, Hooters, Twin Peaks, WingHouse and Mellow Mushroom. BeerBoard also partners with major brewers including Lagunitas, Heineken, Diageo, Yuengling, New Belgium, Shiner, Stone and Pabst.


About BeerBoard
BeerBoard is the leading technology and Automated Intelligence company enabling the food & beverage industry to make business decisions about its complete bar business. It manages over $1 billion in bar sales and 55,000 products through its industry-leading solution. The company’s patented digital platform captures, analyzes, and reports real-time data related to bar performance, brand insights, ordering and inventory. Built for retailers, brewers and distributors, the versatile platform is easily operated from a single dashboard, and it has streamlined operations and increased top and bottom line revenue all over the United States. Find out more about how BeerBoard is changing the bar industry through data-based business decisions at beerboard.com.