SYRACUSE, NY (July 9, 2025) — BeerBoard, the leading provider of on-premise alcohol management technology, today announced a new partnership with Mark Anthony Brands, a leading producer of premium beverage alcohol products, including the fast-growing Ready-to-Drink (RTD) category. Through this collaboration, Mark Anthony Brands will incorporate real-time on-premise insights into their sales strategy to stay ahead of the evolving RTD and Beyond Beer trends.
Mark Anthony Brands, established in 1996, is a globally recognized producer and distributor of premium beverage alcohol products. Known for their innovative approach, the company features a diverse portfolio of iconic brands, including White Claw Hard Seltzer, Mike’s Hard Lemonade, and a variety of other RTD products. With a commitment to quality and consumer satisfaction, Mark Anthony Brands continues to lead the charge in the rapidly growing RTD sector, while also expanding its offerings to meet evolving market demands.
By integrating BeerBoard’s proprietary Alcohol Intelligence (AI) platform, Mark Anthony Brands will gain access to detailed brand, style, and category performance insights from on-premise locations across the country. These insights will empower their sales teams with the knowledge needed to become true consultative partners to their on-premise accounts. Armed with actionable data on consumer preferences in what has become an over-indexed market, Mark Anthony’s sales professionals will be positioned to provide tailored recommendations that drive revenue and improve operational efficiency for their bar and restaurant partners.
“Partnering with BeerBoard is a game-changer for us,” said Katie Sheedy-Kirkhoff, Sr. Director National Accounts On-Premise, of Mark Anthony Brands. “The ability to leverage real-time on-premise data with our on-premise operator partners is a significant advantage in both our internal understanding of consumer preferences and trends, while also providing agnostic data-backed recommendations & impactful targeted promotional planning with our operator partners. This insights partnership including customized market reporting that we design with BeerBoard’s insights team aligns perfectly with our commitment to providing the highest level of service and true agnostic consultative support to our on-premise customers as the industry continues to evolve.”
BeerBoard’s Alcohol Intelligence (AI) platform delivers actionable insights that allow suppliers to understand market trends, optimize product offerings, and increase sales effectiveness. For Mark Anthony Brands, this means better positioning within the rapidly expanding RTD category, as well as a deeper understanding of how their products perform in the on-premise environment in targeted markets, regionally and nationally overall.
“Mark Anthony Brands is a leader in the beverage alcohol industry and are specifically investing in driving the success of their on-premise partners. We are excited to help them further elevate their sales strategy with our comprehensive insights,” said Mark Young, Founder & CEO of BeerBoard. “Together, we will enable their sales teams to engage in meaningful, data-driven conversations with their on-premise partners, fostering stronger relationships and unlocking new opportunities for growth.”
The integration of BeerBoard’s insights will enable Mark Anthony Brands to keep pace with changing consumer tastes and industry trends, positioning the supplier for continued success in an increasingly competitive market.
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About BeerBoard
BeerBoard is the leader in technology and automated solutions for on-premise alcohol management. Its Alcohol Intelligence (AI) platform delivers real-time insights, automated ordering and streamlined communication between operators and suppliers — transforming how alcohol programs are managed across beer, wine, spirits and packaged products. The company manages more than $1 billion in alcohol sales and 100,000 products through its industry-leading solutions. Versatile and easily operated from a single dashboard, it has streamlined operations, efficiency and improved revenue across the United States. Find out more about how BeerBoard is changing the alcohol industry at beerboard.com.
About Mark Anthony Brands
Mark Anthony Brands is a leading US Supplier and distributor of premium beverage alcohol products, including the popular Ready-to-Drink (RTD) brands such as White Claw Hard Seltzer and Mike’s Hard Lemonade. Committed to innovation, quality, and consumer satisfaction, Mark Anthony Brands continues to expand its portfolio with cutting-edge products that cater to evolving market demands.