Mac’s Hospitality Chooses BeerBoard Technology for Complete Alcohol Management

by JC Whipple

SYRACUSE, NY (August 16, 2022)  —BeerBoard, the leader in technology and automated intelligence for alcohol management within the on-premise hospitality industry, announced today that Mac’s Hospitality has signed on as its newest retail partner.

Based in Charlotte, North Carolina, Mac’s Hospitality is a regional hospitality group with a brand family that includes Mac’s Speed Shop, Southbound, The Music Yard, BackStage Lounge and The Studio. It is a casual, inclusive, people-first organization creating a fun, energetic environment and a culture that is contagious to everyone who walks into one of its concepts.

“We are thrilled to partner with Mac’s Hospitality,” said BeerBoard’s Vice President of Sales Tom Young. “Mac’s is a noted operator within our industry which is making a name for itself with diverse concepts under its management group. Plus, like many retailers, Mac’s is operating in an environment presenting unique and evolving challenges. By applying BeerBoard’s technology, we look forward to helping them become even more efficient in their complete alcohol management and continue to drive improved revenues.”

Following a successful pilot at select locations, Mac’s Hospitality committed to being a long-term partner and utilizing BeerBoard’s industry-leading technology to digitize its bar management at each of its Mac’s Speed Shop locations across North Carolina and South Carolina.

As the industry’s most trusted technology, SmartOrders digitizes ordering, inventory and payments for interactions between retailers, distributors and self-distributing suppliers. Retailers place orders and make payments directly through the platform and receive insights on perpetual inventory with recommended orders for brands and quantities based on data. SmartOrders increases accuracy, accelerates order timelines, and reduces staff challenges and expenses for the three tiers. Mac’s Hospitality will also implement SmartBar, which gives retailers the ability to review complete alcohol activity in real time and take action by shift, location, division or chain. Plus, the Mac’s team will utilize SmartMenus, which allows retailers to promote their full food and beverage menu in a digital format. SmartMenus helps engage guests with live, up-to-date menu offerings and supplier-funded video promotions, all easily accessed from a QR code.

“At a time in the restaurant industry when every penny counts more than ever, BeerBoard’s full suite of technology is the perfect tool to help identify waste and loss, allowing us to coach and teach our employees proper policy,” said Mac’s Hospitality President Shang Skipper. “We love the insight BeerBoard provides into real-time usage, allowing us to set better pars. In addition, SmartOrders makes every manager’s job that much easier.”

BeerBoard’s robust client list features high-profile independent groups and major chain operators across North America. Retailers include industry leaders Buffalo Wild Wings, Hooters, Twin Peaks, WingHouse, Mellow Mushroom and TGI Fridays. BeerBoard also partners with major brewers including Molson Coors, Boston Beer, Constellation Brands, Lagunitas, Heineken, Diageo and Yuengling.




About BeerBoard
BeerBoard is the leading technology and Automated Intelligence company enabling the food & beverage industry to make business decisions about complete alcohol management. It manages more than $1 billion in bar sales and 55,000 products through its industry-leading solution. The company’s patented digital platform captures, analyzes, and reports real-time data related to alcohol performance, brand insights, ordering and inventory. Built for retailers, distributors and suppliers, the versatile platform is easily operated from a single dashboard, and it has streamlined operations and increased top and bottom-line revenue all over the United States. Find out more about how BeerBoard is changing the alcohol industry through data-based business decisions at