Hooters to Implement BeerBoard’s SmartOrders Technology at Every Corporate-Owned Location

by JC Whipple

SYRACUSE, NY (October 4, 2021)  —  BeerBoard, the leader in technology for the on-premise food and beverage industry, today announced that Hooters has expanded the use of its industry-leading technology and automated intelligence to help digitize bar management for every corporate-owned location under the brand.

Hooters (Hooters of America) will be utilizing BeerBoard’s industry-leading SmartOrders technology to manage its full LBW. Generating automated intelligence for retailers, SmartOrders simplifies ordering, inventory and payments, and it ties the entire process together between operators and distributors. Retailers can place orders directly through wholesalers and receive insights on inventory with recommended brands and quantities. In addition, SmartOrders provides increased accuracy, improved timelines and reduced expenses for distributors, and its actionable invoice level insights result in increased revenue and optimized profits.

“Technology and automated intelligence are a growing need in our industry. Hooters of America is proud to be a long-time partner of BeerBoard, which provides industry-changing solutions to help our team drive efficiency, revenue and guest satisfaction. HOA is now incorporating BeerBoard’s SmartOrders technology at each of our corporate-owned locations to manage the full liquor, beer and wine ordering process,” said Bruce Skala, SVP Marketing for Hooters of America. “Implementing SmartOrders technology is a another step towards maximizing operational efficiencies at our stores. BeerBoard’s innovative products allows our team to manage our bar business from one platform to order products, track yield and manage inventory. We look forward to even greater success with BeerBoard, it’s technology and team.”

Headquartered in Atlanta, Hooters of America (HOA) is the proud operator and franchisor of over 420 locations in 42 states and 29 countries. As evidence of their commitment to technology and growth, Hooters and Skala recently received the “Innovator of the Year” Award at the VIBE Conference. Part of that effort included Hooters’ implementation of BeerBoard’s SmartMenus solution to meet new challenges presented in a post-COVID on-premise environment. SmartMenus is the industry standard in digital menus featuring full food and beverage menu and supplier-funded video promotions. With SmartMenus, Hooters was able to engage guests with live, up-to-date menu offerings accessed quickly from a QR code and drive marked sales increases in promoted brands.

“Hooters has been a great partner of BeerBoard and we are excited to strengthen the relationship with Bruce and the entire HOA team,” said Mark Young, Founder & CEO of BeerBoard. “Hooters has long been a leader in the adoption of technology to help drive business. With SmartOrders digitizing HOA’s bar management, we can provide enhanced business intelligence to support their efficiency and growth efforts in years to come. Everyone here at BeerBoard is excited for what is to come.”

BeerBoard’s robust client list features high-profile independent groups and major chain operators across North America. In addition to Hooters, retail partners include industry leaders Buffalo Wild Wings, Twin Peaks, WingHouse and Mellow Mushroom. BeerBoard also partners with major brewers including Lagunitas, Heineken, Diageo, Yuengling, New Belgium, Shiner, Stone and Pabst.


About BeerBoard
BeerBoard is the leading technology and Automated Intelligence company enabling the food & beverage industry to make business decisions about its complete bar business. It manages over $1 billion in bar sales and 55,000 products through its industry-leading solution. The company’s patented digital platform captures, analyzes, and reports real-time data related to bar performance, brand insights and inventory. Built for retailers, brewers and distributors, the versatile platform is easily operated from a single dashboard, and it has streamlined operations and increased top and bottom line revenue all over the United States. Find out more about how BeerBoard is changing the bar industry through data-based business decisions at beerboard.com.