Hickory Tavern Chooses BeerBoard Technology for Complete Alcohol Management and Improved Revenue

by JC Whipple

SYRACUSE, NY (April 24, 2023)  —BeerBoard, the leader in technology solutions for alcohol management within the on-premise hospitality industry, announced today that Hickory Tavern has signed as its newest retail partner.

Headquarted in Charlotte, NC, Hickory Tavern is a regional hospitality chain with 21 locations across the Carolinas. Since 1997, it has been the go-to spot for great food, cold drinks, and real community. What started as a small neighborhood spot has grown to become a beloved meeting place for neighborhoods across the Southeast.

“We are thrilled to partner with Hickory Tavern, a noted, and growing, operator in the Southeast which is making a name for itself by offering fresh food and a great drink menu in an environment everyone can enjoy,” said Tom Young, Vice President of Sales for BeerBoard. “Like many retailers we meet, Hickory Tavern has faced unique and evolving challenges due to the new hospitality landscape. By adopting BeerBoard’s technology, we can help the Hickory team become more efficient in their complete alcohol management and drive improved revenues.”

Following a successful pilot at designated locations, Hickory Tavern is committed to being a long-term partner and will be utilizing BeerBoard’s industry-leading technology solutions to digitize its bar management at each of its locations across North Carolina and South Carolina.

The industry’s most trusted technology, SmartOrders consolidates all alcohol ordering and inventory interactions between retailers and distributors into one, unified, agnostic platform. For retailers, it simplifies ordering and inventory, while reducing manual counts and eliminating manual orders to the distributor reps. Orders are automated based on prior sales and inventory levels. This reduces on-hand inventory and improve cash flow. Hickory Tavern is also implementing SmartBar, which gives retailers the ability to review complete bar activity in real time and take action by shift, location, division or chain; and SmartMenus which allows retailers to promote their full food and beverage menu in a digital format. SmartMenus helps engage guests with live, up-to-date menu offerings and supplier-funded video promotions, all easily accessed from a QR code.

“BeerBoard’s solutions are the perfect tools to help drive our business forward,” said Mark Eason, CEO of Hickory Tavern. “Real-time insights to ordering, inventory and consumption allow our team to be more efficient and make fact-based decisions about our business.”

BeerBoard’s robust client list features high-profile independent groups and major chain operators across North America. Retailers include industry leaders Buffalo Wild Wings, Hooters, Twin Peaks, WingHouse, Mellow Mushroom and Hickory Tavern. BeerBoard also partners with major brewers including Molson Coors, Boston Beer, Constellation Brands, Lagunitas, Heineken, Diageo and Yuengling.




About BeerBoard
BeerBoard is the leading technology solutions provider for the hospitality industry, enabling retailers and suppliers to make fact-based decisions about their complete alcohol management. The company manages more than $1 billion in alcohol sales and 55,000 products through its industry-leading solution. Its patented digital platform captures, analyzes, and reports real-time data related to alcohol performance, ordering, inventory and payments. The versatile platform is easily operated from a single dashboard, and it has streamlined operations and increased top and bottom-line revenue for operations of every size across the United States. Find out more about how BeerBoard is changing the alcohol industry at beerboard.com.