LOS ANGELES, CA – April 23, 2026 — Happy Dad Hard Seltzer, Lemonade & Tea, the fast-growing hard seltzer brand backed by an unmatched social media presence in the industry, is taking their off-premise success and followers to the on-premise and the immediate results are tremendous. By teaming up with Insights by BeerBoard, Happy Dad is partnering with on-premise operators unlocking real-time on-premise “sell through” while helping drive the Gen-Z market to their partner’s bars & restaurants.
Happy Dad’s on-premise team, led by and Daniel Guangorena, Director of On-Premise, and Matt Miera, Director of On-Premise Key Accounts, is taking consultative selling to the next level by leveraging actual sell-through insights to guests from BeerBoard reporting, not mere depletion data to the locations, to identify targeted opportunities and create impactful programs with bars & restaurants based on their needs by market.
Sam Shahidi, CEO and Co-Founder of Happy Dad, said, “Our brand already has strong momentum in the on-premise, and we are growing fast with the right partners. BeerBoard helps us accelerate that. Their data gives us a clear view of what is working and where to go next, and the way they apply it at the account level stands out. At the same time, Happy Dad
sits in a strong spot as an affordable premium option. That gives bars and restaurants a product their customers want at a price that fits today’s environment. We are a go-to brand for Gen Z, and that creates real value for operators who carry us.
BeerBoard’s Alcohol Intelligence (AI)™ platform delivers the clearest window into on-premise performance ever available by integrating directly with all 3-tiers producing objective fact-based sell-through insights to create the most successful programs for bars & restaurants, which is the goal of a true strategic beverage partner program like Happy Dad, as opposed to other “suppliers” who are only concerned about their depletions to the locations.
John Boyle, SVP Business Development at BeerBoard, notes, “We are proud to add Happy Dad as an insights partner. The level of communication we have their team is amazing – they want to know as much as they can as they work together with operators to build the right programs to place the right products in the right locations at the right times.”
John continued, “Happy Dad has proven wide appeal but also is in the unique position of helping bars and restaurants get the attention of most elusive group in every conversation or presentation on the future of the industry “Gen-Z”. With Happy Dad investing in the on-premise the early results are unmistakable with a rate of sale exceeding the overall Beyond Beer category and RTD style indexes. This combination of having the right flavors, branding, social media and adding the targeted on-premise insights from BeerBoard is the basis for great strategic partnerships for bars and restaurants going forward.”
With no artificial flavors, full-size cans, and flavors guests want, Happy Dad continues to deliver the easy-drinking experience fans demand—now backed by the smartest on-premise intelligence in the game. The result is accelerated market share gains, stronger operator partnerships, and more places than ever to grab a Happy Dad.
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About Happy Dad Hard Seltzer, Lemonade & Tea
Launched in 2021, Happy Dad Hard Seltzer has quickly become one of North America’s leading alcohol brands. It ranks among the top hard seltzers in the U.S. and holds the top SKU spot in Canada. Known for its signature 12 oz beer-style cans, bold flavors, and low carbonation, Happy Dad delivers a simple, refreshing drinking experience. The lineup now includes Hard Tea and the Hard Lemonade, built to take over coolers everywhere. All Happy Dad products are gluten-free, contain 100 calories and just 1g of sugar per serving, with no artificial sweeteners and no lingering aftertaste. Available across the U.S. and Canada, Happy Dad has become one of the most-followed alcohol brands on social media, driven by a strong and growing community. This isn’t just a drink. It’s a movement.
About Insights by BeerBoard
Insights by BeerBoard powers the alcohol industry’s most advanced real-time data platform, managing over $1 billion in annual alcohol sales. Its “pour through” analytics and Alcohol Intelligence™ dashboard give suppliers and operators the clarity they need to optimize menus, boost revenue, reduce waste, and build smarter partnerships. Visit beerboard.com to learn how data is changing the bar game.
Media Contact:
Happy Dad Hard Seltzer, Lemonade & Tea
Jenn Jaeger, Chief of Staff & Director of Marketing
jenn@happydad.com
happydad.com
BeerBoard
Thom Theriault, CMO
Press@BeerBoard.com
BeerBoard.com