FAT Brands Implementing BeerBoard Technology for Improved Business and Guest Engagement

by JC Whipple

SYRACUSE, NY (March 8, 2022)  —BeerBoard, the leader in technology and automated intelligence for the on-premise hospitality industry, announced today that FAT Brands (NASDAQ: FAT) has signed as its newest retail hospitality partner.

Headquartered in Los Angeles, CA, FAT Brands manages fast-casual, quick-service, casual dining, and polished casual dining concepts around the world. The company currently owns 17 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises over 2,300 units worldwide.

FAT Brands will initially be utilizing BeerBoard’s industry-leading SmartMenus technology at over 170 of its full-serve brands to elevate its digital-menu program. SmartMenus gives retailers the ability to promote their full food and beverage menu in a digital format. SmartMenus helps engage guests with live, up-to-date menu offerings and supplier-funded video promotions, all easily accessed from a QR code.

Twin Peaks, a major brand for FAT Brands, has been a longtime retail partner of BeerBoard and uses its full stack of technology for the on-premise. It recently implemented SmartOrders, which automates ordering and inventory, and digitizes the interaction between retailers and distributors. Its automated intelligence also eliminates out-of-stocks in a high-volume, high-traffic airport environment. Twin Peaks also utilizes BeerBoard’s SmartBar technology, which gives retailers the ability to review bar activity in real time and take action by shift, location, division or chain.

BeerBoard’s robust client list features high-profile independent groups and major chain operators across North America. Retailers include industry leaders Buffalo Wild Wings, Hooters, Twin Peaks, WingHouse, Mellow Mushroom and TGI Fridays. BeerBoard also partners with major brewers including Boston Beer, Constellation Brands, Lagunitas, Heineken, Diageo and Yuengling.




About BeerBoard
BeerBoard is the leading technology and Automated Intelligence company enabling the food & beverage industry to make business decisions about its complete bar business. It manages over $1 billion in bar sales and 55,000 products through its industry-leading solution. The company’s patented digital platform captures, analyzes, and reports real-time data related to bar performance, brand insights and inventory. Built for retailers, brewers and distributors, the versatile platform is easily operated from a single dashboard, and it has streamlined operations and increased top and bottom line revenue all over the United States. Find out more about how BeerBoard is changing the bar industry through data-based business decisions at beerboard.com.