Courtesy of The E-Premise Group
DENVER, CO (September 30, 2025) — A quiet revolution is happening across the country as 28% of adults now say they shop for groceries online at least once a month and Gen Z and younger Millennials say they are 183% more likely to shop online than older generations. While many off-premise alcohol beverage retailers and grocers made the pivot years ago during Covid, now there’s a way for on-premise accounts to leverage the power of e-commerce across social media platforms. The E-Premise Group (TEG), which launched in 2020 to address online demand, is partnering with BeerBoard to create campaigns that build brand awareness, drive consumer traffic and accelerate sampling and velocity. It’s a potent old school strategy that embraces the new school power of technology to help brands reach new drinkers and drive velocity.
The E‐Premise Group is redefining how consumers connect with beverage brands by using geo‐targeted social commerce campaigns to place shoppers directly in front of the digital shelf — at the right time, in the right place, and for the right occasion. By harnessing the precision of location data and pairing it with personalized messaging, they capture consumers in the exact moment of intent, guiding them seamlessly to nearby retailers that have product in stock. This not only converts awareness into purchase but also strengthens retail partnerships and accelerates velocity, proving the digital shelf can be just as powerful a driver as the physical one.
“We’ve been helping beverage companies leverage e-commerce in off-premise accounts since COVID times which ignited the e-commerce fire for adult beverages,” said Ethan Stienstra, Founder of the E-Premise Group. “Now we’re using these technology tools and strategies to supercharge trial and growth in the on-premise as well. Through our partner network, we now can ID a target consumer in a specific zip code and send them to retailers which not only carry the product, but we can inform them about brand programs and promotions to foster sampling and volume at those accounts in real time.”
BeerBoard is the leading technology company enabling total alcohol management for the on-premise. Its Alcohol Intelligence (AI) platform connects retailers, distributors and suppliers nationwide, delivering real-time data and actionable insights across draft, packaged, spirits and wine. BeerBoard’s solutions — including SmartOrders, SmartBar and SmartMenus — help streamline operations, optimize brand assortment, reduce waste and drive profitability.
“BeerBoard is excited to partner with The E-Premise Group to help brands connect with consumers in new and meaningful ways,” said Mark Young, Founder and CEO of BeerBoard. “By pairing BeerBoard’s Alcohol Intelligence (AI) platform with TEG’s digital and social commerce expertise, we are creating a powerful combination that drives trial, accelerates velocity and strengthens brand engagement in the on-premise. This collaboration gives operators and suppliers a new edge — delivering smarter insights, stronger guest connections and measurable growth at retail.”
Once consumers arrive at an account like Buffalo Wild Wings or Mellow Mushroom, branded messaging through screens and POS drives sampling opportunities and builds connectivity. When a consumer participates in a promotion, they share invaluable demographic data to help further the relationship and build brand loyalty. A fully integrated campaign will increase brand awareness, leverage sampling opportunities, drive velocity and accumulate consumer insights.
While TEG’s partnership with BeerBoard’s focus is on-premise, the company has also developed strategic partnerships with Wayvia for off-premise commerce enablement and with Salsify and Syndigo for off-premise digital shelf content optimization.
“The E-Premise Group brings unmatched expertise in the beverage space, making them an incredible partner in helping brands reach new audiences and boost sales,” said Gary Kerr, Head of Business Partnerships and Strategy at Wayvia (FKA PriceSpider). “Their innovative merchandising strategies, combined with our shoppable technology, allow brands to connect with the right consumers at the right retailers, driving sales and strengthening brand presence across the digital shelf.”
Collectively, TEG and technology partners are executing targeted digital campaigns that prioritize a seamless consumer journey, ultimately driving foot traffic to Grocery Stores and independent liquor stores across the US. TEG has assembled a team of industry experts and analysts who have helped pioneer digital shelving and e-commerce. As uncertainty continues to roil on- and off-premise business, they are dedicated to helping brands navigate and dominate in the digital space.
“Partnering with The E-Premise Group has been a game-changer for us,” said Tom Doyle, National Sales Director, Gambrinus Company. “They’ve elevated our digital presence by making sure our Digital Shelves stand out with A+ content, compelling copy, and engaging visuals. Their expertise and attention to detail give us the confidence that our brands are represented at the highest level across every major retailer’s digital channel.”
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About The E-Premise Group
The E-Premise Group is focused on growing our client’s brands through eCommerce by enhancing product content, improving digital shelf performance, and driving media strategies across platforms like Meta, Google, and Instacart. Our goal is to drive retail traffic by connecting shoppers with your products—quickly, clearly, and effectively.
About BeerBoard
BeerBoard is the leader in technology and automated solutions for on-premise alcohol management. Its Alcohol Intelligence (AI) platform delivers real-time insights, automated ordering and streamlined communication between operators and suppliers — transforming how alcohol programs are managed across beer, wine, spirits and packaged products. The company manages more than $1 billion in alcohol sales and 100,000 products through its industry-leading solutions. Versatile and easily operated from a single dashboard, it has streamlined operations, efficiency and improved revenue across the United States. Find out more about how BeerBoard is changing the alcohol industry at beerboard.com.
* All shopping metrics in first paragraph from Shelby Report, June 3, 2025
** All social media stats from first paragraph courtesy of Explodingtopics.com