SYRACUSE, NY (October 30, 2025) — BeerBoard, the leading technology and insights platform for the on-premise alcohol industry, today released its Q3 2025 On-Premise Insights Report, providing a look into alcohol performance across U.S. bars and restaurants based on its Alcohol Intelligence platform.
The analysis measures sales and volumes from July 1 to September 30, 2025, compared to the same period last year. BeerBoard manages more than $1 billion in on-premise alcohol sales annually, with an on-premise footprint that spans national chains, casual dining, sports bars, regional and independent concepts.
Key Takeaways
- Draft beer volumes declined -1.8% YoY, while packaged beer products were down -5.1% in total units served.
- Lager and Light Lager styles (domestic and import) continued to dominate both draft and packaged sales, while IPAs remained the #3 draft style poured.
- Beyond Beer (RTD cocktails, Hard Seltzers) grew +23% in packaged volume share, and the rate of sale increased +9%. The style now holds a 10.2% share of all packaged products.
- RTD cocktails claimed the 3rd-highest volume share in on-premise packaged and saw the strongest year-over-year growth.
Top Performers – Categories
Ranked by Volume Share
Draft Beer
- Michelob Ultra
- Miller Lite
- Coors Light
- Modelo Especial
- Bud Light
Top Draft Gainers
- Pacifico (+18%)
- Coors Light (+15%)
- Blue Moon Belgian White (+14%)
- Busch Light (+8%)
- Michelob Ultra (+5%)
Packaged Beer
- Corona Extra
- Michelob Ultra
- Miller Lite
- Modelo Especial
- Coors Light
RTD Cocktails
- High Noon Sun Sips Pineapple
- Surfside Iced Tea & Lemonade + Vodka
- Sun Cruiser Iced Tea & Vodka
- Nutrl Vodka Seltzer Watermelon
- High Noon Sun Sips Peach
Hard Seltzers
- White Claw Hard Seltzer Black Cherry
- Twisted Tea Original
- White Claw Hard Seltzer Mango
- Truly Hard Seltzer Wild Berry
- Topo Chico Strawberry Guava
# # #
About BeerBoard
BeerBoard is the leader in technology and automated solutions for on-premise alcohol management. Its Alcohol Intelligence (AI) platform delivers real-time insights, automated ordering and streamlined communication between operators and suppliers — transforming how alcohol programs are managed across beer, wine, spirits and packaged products. The company manages more than $1 billion in alcohol sales and 100,000 products through its industry-leading solutions. Versatile and easily operated from a single dashboard, it has streamlined operations, efficiency and improved revenue across the United States. Find out more about how BeerBoard is changing the alcohol industry at beerboard.com.