Success Story

BeerBoard Partners with PAR Technology for Advanced POS Capabilities

by JC Whipple

Syracuse (January 13, 2020) –  BeerBoard, the leader in real-time data, insights and consumer engagement for the on-premise, announced today it has partnered with ParTech, Inc (PAR). ParTech is a global POS solutions provider and wholly owned subsidiary of publicly-traded PAR Technology Corporation (NYSE: PAR).

Brink POS is the preferred all-in-one restaurant point of sale solution.

BeerBoard’s SmartBar technology captures sales data from Brink POS to allow Brink customers greater insight into which brands of beer are the most popular.

SmartBar results in higher cash flow for full-service restaurants that serve alcohol. It helps increase sales by an average of $60 per keg and reduces unclaimed pours from 20% to well under 10%. SmartBar’s pricing algorithm accommodates multiple pricing tiers, simplifies price changes and optimizes margins.

“The BeerBoard Team is excited to expand our relationship with PAR Technology,” said Josh Solomon, VP National Accounts for BeerBoard. “This partnership will benefit Brink customers by turning real-time data and insights into improved efficiency and increased top line sales.”

Stephen Lee, PAR’s Manager of Strategic Partnerships, said, “Partnering with BeerBoard is an exciting addition to our industry leading ecosystem. This partnership aligns well with our strategy to push more into the table service segment. BeerBoard is already off to a great start serving our mutual customers.”

The partnership began with a mutual client, Island Wing Company, using BeerBoard to increase its on-premise profitability.

With a database of over 45,000 products, BeerBoard’s automated product management system automates Price Look Up (PLU) creation to reduce administrative work for owners and operators. This allows them to spend more time increasing sales and improving margins. BeerBoard’s additional benefits include integrated menus and promotions, automated keg replacement orders to reduce out-of-stock occurrences and automated keg inventory to eliminate the need to lift heavy kegs.

BeerBoard is the leader in real-time draft beer technology and manages over $1 billion in retail sales across thousands of the largest bars and restaurants in the United States.


About BeerBoard
BeerBoard is a leading technology company enabling the food & beverage industry to make data-driven decisions about its bar business. It manages over $1 billion in retail draft beer sales and 45,000 products through its industry-leading solution. The company’s patented digital platform captures, analyzes, and reports real-time data related to bar performance, brand insights and inventory. Built for retailers, brewers and distributors, the versatile online system is easily operated from a single dashboard, and it has streamlined operations and increased top and bottom line revenue all over the United States. Find out more about how BeerBoard is changing the bar industry through data-based business decisions at

About PAR Technology Corporation
PAR is a leading global provider of software, systems, and service solutions to the restaurant and retail industries. Today, with 40 years of experience and point of sale systems in nearly 100,000 restaurants and more than 110 countries, PAR is redefining the point of sale through cloud software and bringing technological innovation to all corners of the enterprise. PAR’s Government Business is a leader in providing computer-based system design, engineering and technical services to the Department of Defense and various federal agencies. PAR Technology Corporation’s stock is traded on the New York Stock Exchange under the symbol PAR. For more information, visit or connect with PAR on Facebook at or Twitter at