SYRACUSE, NY (October 27, 2025) — BeerBoard, the leading technology and insights platform for the on-premise alcohol industry, today announced a new partnership with BeatBox Beverages, the original party punch® and one of the fastest growing ready-to-drink (RTD) cocktail brands in the US, to deliver advanced retail insights and performance metrics across on-premise accounts.
Through BeerBoard’s Alcohol Intelligence (AI) platform, BeatBox will gain real-time visibility into how its products perform across bars and restaurants — enabling more-strategic placements, measuring velocity and programming effectiveness while driving value for both retailers and distributor partners.
BeatBox recently introduced an exclusive format in response to operator feedback that better aligns with speed of service and on-premise demands. With its bold fruit-forward flavors and its eye-catching packaging, BeatBox brings its vibrant energy to every pour. Backed by a strong digital footprint and social presence that drives culture, conversation and connection, BeatBox keeps fans engaged even after closing time.
“BeatBox has quickly become one of the most recognizable brands in the RTD space. We are excited to bring their innovative portfolio of flavors into our Alcohol Intelligence ecosystem,” said Mark Young, Founder & CEO, BeerBoard. “With real-time data across draft, packaged, spirits and wine, BeatBox can better understand on-premise performance – driving stronger execution and measurable growth.”
With more than one billion social media impressions last year, BeatBox has become one of the fastest-growing RTD beverage brands in the country, reenergizing the 21+ crowd to celebrate occasions at on-premise venues.
“We are always exploring ways to strengthen our on-premise strategy, and data-driven insights are a key to that,” said John Lombardi, Senior Director of On-Premise Sales, BeatBox. “We’re excited about the opportunities ahead as we continue to drive innovation and discover impactful ways to grow the category together.”
BeerBoard’s Alcohol Intelligence platform is the industry leader in total alcohol management — from supplier to pour. Retailers maximize brand assortment, optimize inventory and ordering with SmartOrders, engage guests via SmartMenus, and measure bar performance with SmartBar. Suppliers like BeatBox gain transparent, measurable visibility into activations and ROI.
With this partnership, BeatBox joins the party of a growing roster of suppliers, distributors and retailers leveraging BeerBoard’s Alcohol Intelligence to transform how beverage alcohol is managed and sold in the on-premise channel.
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About BeerBoard
BeerBoard is the leader in technology and automated solutions for on-premise alcohol management. Its Alcohol Intelligence (AI) platform delivers real-time insights, automated ordering and streamlined communication between operators and suppliers — transforming how alcohol programs are managed across beer, wine, spirits and packaged products. The company manages more than $1 billion in alcohol sales and 100,000 products through its industry-leading solutions. Versatile and easily operated from a single dashboard, it has streamlined operations, efficiency and improved revenue across the United States. Find out more about how BeerBoard is changing the alcohol industry at beerboard.com.
About BeatBox
BeatBox is more than a party favorite–it’s a category disruptor redefining the alcohol industry. Founded in 2012 as an MBA project at UT Austin, BeatBox gained national attention in 2014 after a game-changing appearance on Shark Tank. Today, the ‘Original Party Punch’ is sold in all 50 states and available at over 130,000 retail locations nationwide. As one of the fastest-growing ready-to-drink (RTD) beverages in the United States, BeatBox offers more than 15 bold and nostalgic flavors served in its signature sustainable, resealable packaging. Ranked as the #1 RTD alcohol brand in convenience stores for 2024, BeatBox combines innovation, philanthropy, a passion for live music, and a thriving community of superfans to deliver fun, flavor-packed energy with every sip. Learn more at BeatBoxBeverages.com and follow on Instagram.