BeerBoard Announces Southern Glazer’s Wine & Spirits as an Integrated Distributor for Its Ordering & Inventory Platform

by JC Whipple

SYRACUSE, NY (October 17, 2023)  —BeerBoard, the leader in alcohol management technology and automated intelligence for the on-premise hospitality industry, announced today that Southern Glazer’s Wine & Spirits (Southern Glazer’s) is now an Integrated Distributor for its proprietary ordering and inventory platform.

Southern Glazer’s Wine & Spirits is the world’s preeminent distributor of beverage alcohol. The Company has operations in 44 U.S. states, the District of Columbia, and Canada, and brokerage operations through its WEBB Banks division in the Caribbean, Central and South America.

BeerBoard has focused 15-plus years on delivering technology to make alcohol management more efficient and profitable. The BeerBoard platform provides centralized ordering, menu automation and actionable insights for all alcohol products. Retailers partner directly with BeerBoard to realize a significant return on their investment by reducing manual labor and improving efficiency, accuracy and the overall guest experience.

SmartOrders digitizes many of the interactions between retailers, distributors and suppliers. Retailers place orders to each of their alcohol distributors directly through one dedicated portal. They benefit from a consolidated, agnostic ordering solution for beer, liquor and wine, and also automation and intelligence insights to improve overall operations. SmartOrders maintains perpetual inventories and provides recommended orders (brands and quantities) based on real-time sales and pours. All invoicing is digitized, thereby eliminating manual entry and management of inventory.

“Southern Glazer’s Wine & Spirits is an industry leader in brand building, distribution and adopting technology,” said Mark Young, Founder and CEO of BeerBoard. “We are thrilled to work with the Southern Glazer’s team and expand our offering of the industry’s best three-tier compliant ordering and inventory technology,” “Southern Glazer’s recognizes the value of our agnostic platform to grow support for entire ecosystem. By integrating with SmartOrders, Southern Glazer’s is sending a clear message that implementing the right technology can lead to improved customer service, efficiency and profitability.”

“At Southern Glazer’s we are continually creating customer-centric solutions to deliver value to our trading partners,” added Nicole Bierig Jordan, Senior Vice President, Commercial Strategy for Southern Glazer’s.  “Expanding our digital network to integrate with innovative technologies like BeerBoard is one more way we deliver that value. We are pleased to offer our customers many convenient ways to order products from our world-class portfolio of brands, including through our outstanding team of sales consultants, through our industry-leading business-to-business digital platform SG Proof®, and now through integration with BeerBoard.”

BeerBoard’s robust client list features high-profile independent groups and major chain operators across North America. Retailers include industry leaders Buffalo Wild Wings, Hooters, Twin Peaks, WingHouse, Mellow Mushroom and Hickory Tavern. BeerBoard also partners with suppliers including Anheuser-Busch, Molson Coors, Constellation Brands, Lagunitas, Heineken and Yuengling.




About BeerBoard
BeerBoard is the leading technology solutions provider for the hospitality industry, enabling retailers, distributors and suppliers to make fact-based decisions about their complete alcohol management. The company manages more than $1 billion in alcohol sales and 100,000 products through its industry-leading solutions. Its patented digital platform captures, analyzes, and reports real-time data related to alcohol ordering, inventory and payments. Versatile and easily operated from a single dashboard, it has streamlined operations, efficiency and improved revenue across the United States. Find out more about how BeerBoard is changing the alcohol industry at