SYRACUSE, NY (October 7, 2025) — BeerBoard, the leading provider of on-premise alcohol management technology, today announced a new partnership with Tilray Beverages, a division of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), and the 4th largest producer of craft beer in the country, to leverage BeerBoard’s proprietary Alcohol Intelligence (AI) platform in support of Tilray Beverage’s on-premise retail strategy.
Through BeerBoard’s AI, Tilray Beverages will gain access to insights that will help On-Premise Account Teams recommend balanced lineups,, that reflect brand strength, style performance, and venue‑level demand.
Tilray Beverages beer portfolio includes Shock Top, SweetWater Brewing Company, Breckenridge Brewery, and Montauk Brewing Company, among others.
“BeerBoard insights give our operator partners data on what’s performing, what’s trending, and how our brands can fit into the larger picture,” said Katie Brown, Director of National Accounts, Tilray Beverages. “It’s not about pushing one product — it’s about helping our retail partners create the most profitable lineup, and BeerBoard helps us do that with precision and transparency.”
“Having the ability to analyze performance by style, format, and location gives us the power to support our on-premise partners in a truly consultative and fact-based way,” said Mark Young, Founder & CEO of BeerBoard. “We’re excited to work with Tilray as they continue to elevate the strategic support they offer to retailers through better visibility and smarter decision-making.”
With Alcohol Intelligence (AI) at their fingertips, On-Premise Account Teams can help operators build a more innovative, more profitable alcohol lineup — positioning both brands and retailers for sustained growth in an increasingly competitive space.
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About BeerBoard
BeerBoard is the leader in technology and automated solutions for on-premise alcohol management. Its Alcohol Intelligence (AI) platform delivers real-time insights, automated ordering and streamlined communication between operators and suppliers — transforming how alcohol programs are managed across beer, wine, spirits and packaged products. The company manages more than $1 billion in alcohol sales and 100,000 products through its industry-leading solutions. Versatile and easily operated from a single dashboard, it has streamlined operations, efficiency and improved revenue across the United States. Find out more about how BeerBoard is changing the alcohol industry at beerboard.com.