SYRACUSE, NY (February 8, 2021) — BeerBoard, the leader in real-time data, insights and consumer engagement for on-premise retailers, today released its 2021 Big Game Pour Report, a review of insights and performance data for draft beer on the day of America’s most popular sporting event (and associated activities).
This annual report shows the Big Game is much more than just the action on the field; it has a direct impact on bars, brewers and markets. The 2021 report looks at February 7, 2021, and compares same-store data against February 2, 2020 (date of the 2020 Big Game).
Tracking over $1 billion in on-premise draft beer sales annually, BeerBoard’s real-time brand insights are generated from every BeerBoard-metered draft line across national casual dining concepts and major regional and independent bars. Its retail client list includes industry leaders Buffalo Wild Wings, Hooters, WingHouse, Twin Peaks and Mellow Mushroom. BeerBoard also partners with major brewers including Lagunitas, Heineken, Diageo, Yuengling, New Belgium, Shiner, Stone and Pabst.
BeerBoard is headquartered in Syracuse, NY, and has offices in New York City, Denver, San Jose, Minneapolis and Atlanta.
BeerBoard is a leading technology company enabling the food & beverage industry to make data-driven decisions about its bar business. It manages over $1 billion in retail draft beer sales and 55,000 products through its industry-leading solution. The company’s patented digital platform captures, analyzes, and reports real-time data related to bar performance, brand insights and inventory. Built for retailers, brewers and distributors, the versatile online system is easily operated from a single dashboard, and it has streamlined operations and increased top and bottom line revenue all over the United States. Find out more about how BeerBoard is changing the bar industry through data-based business decisions at https://beerboard.com/