Leader in real-time data and insights releases its annual report on everything draft beer surrounding the Day o’ the Green
SYRACUSE, NY (March 19, 2021) — BeerBoard, the leader in real-time data, insights and consumer engagement for the hospitality industry, today released its 2021 St. Patrick’s Day Report, a review of insights and performance data for draft beer on the day that everyone in America is at least a little bit Irish.
This annual report shows St. Patrick’s Day is much more than just Irish folk songs wearing something green; it has a direct impact on bars, brewers and markets. The 2021 report looks at March 17, 2021, and compares same-store data against March 17, 2019.
BeerBoard’s robust client list features neighborhood bars, high-profile independent groups and major chain operators across North America. The list includes industry leaders Buffalo Wild Wings, Hooters, WingHouse, Twin Peaks and Mellow Mushroom.
And without further ado, let’s see if any Leprechauns had an impact at the taps:
What Are We Looking At?
Our world changed just days prior to St. Patrick’s Day in 2020, with COVID-based shutdowns implemented across the globe. Due to little actionable data available for 2020, for this report we compared St. Patrick’s Day 2021 to that of 2019. This gave us a better look at where the on-premise stands.
Down … But a Sign of Things to Come?
Across the nation, St. Patrick’s Day 2021 was down 20.9% when compared to the holiday in 2019. Down? Yes. But when looking at performance over the past year, on-premise volume has been down anywhere between 48-51%. This could be a sign of good things to come as the holiday brought customers back and drinking beer.
A Bump for Light Lagers and Lagers
Light Lagers and Lagers saw a healthy bump on the day, as compared to 2019. Light Lagers were +8.8%, while Lagers saw an even bigger climb at +17.9%. IPA saw a slight dip, falling -14.3%, while Stouts/Porters realized a surprising -8.0% decline for the holiday.
On the back of the rise for Light Lager and Lager, Domestics were also up on the day, climbing +4% to achieve 54% of the volume share. Imports were also up (+2.1%), while Craft fell -6.3%.
What Happened in the ‘Cuse You Asked?
It wouldn’t be St. Patrick’s Day without reporting on what happened in our home base of Syracuse, NY. Guinness was the #1 beer poured in The ’Cuse on the holiday (it topped the beer list in Boston as well). Patrons were obviously happy to be back in their locals and went for the dark stuff, as the brand was +256% over the same day in 2019.
BeerBoard is a leading technology company enabling the food & beverage industry to make data-driven decisions about its bar business. It manages over $1 billion in retail draft beer sales and 55,000 products through its industry-leading solution. The company’s patented digital platform captures, analyzes, and reports real-time data related to bar performance, brand insights and inventory. Built for retailers, brewers and distributors, the versatile online system is easily operated from a single dashboard, and it has streamlined operations and increased top and bottom line revenue all over the United States. Find out more about how BeerBoard is changing the bar industry through data-based business decisions at https://beerboard.com/