BeerBoard Report:
On-Premise Status (September 25-27)

The on-premise continues to trend in a positive direction, seeing lifts in average taps, percentage of taps pouring, rate of sale, and most importantly, volume.

In this report, we take a look at the weekend of September 25-27 and compare that to our reviews of September 11-13 and August 28-30.

This review of insights and retail performance is part of an on-going series which tracks the status of America’s bars and restaurants.


On-Premise Status Report (September 25-27)

The Open Rate (locations open and pouring beer) ticked up one point, climbing to 92%. It has previously been at 91% for the two prior period, and three of the previous four.

This bears tracking as we move further into football season, coupled with the turn of weather approaching quickly.

The Average Number of Taps continues to tick up, this weekend adding one more to the count and coming in at 18 per location nationally. Michigan, Tennessee and Texas all added one (1) tap per location, while seven of the states tracked held firm with their tap count.

* average numbers of taps is rounded to the nearest whole number

Percentage of Taps Pouring saw significant growth over the September 11-13 weekend (college and professional football is back). Nationally, taps pouring grew +14.0%, while Michigan led states tracked with an impressive +27.3% jump. Florida was up a healthy +18.6%, followed by Texas (+11.7%), Tennessee (+11.3%) and Illinois (+11.1%).


* % Change From Previous compares the current period against the previous period

On-Premise Volume (per location) grew for a second straight period, climbing +13.5% nationally from September 11-13. This follows a +6.5% bump in the previous period. Florida saw significant growth again, this time checking in at +21.4% (the state was +25.6% in the previous report). Tennessee (+21.0%), Georgia (+19.1%), New York (+13.1%) and Texas (+12.2%) all realized double-digit growth per location.

Rate of Sale realized +8.2% growth for the weekend, following a +7.1% climb Sept 11-13. Nine of the 10 states tracked saw growth in ROS, led by Georgia (+12.5%) and Florida (+11.2%). Tracking YOY data for the same weekend in 2019, Georgia was +133.8%, while South Carolina (+130.7%) and Tennessee (+106.1%) were also up significantly.

* % Change From Previous compares the current period against the previous period

Things were relatively flat in both Volume and Tap Share. Domestics dropped a point of Volume Share, falling to 53.5%, while seeing a slight dip in Tap Share (-0.5%) .

After seeing no movement in the Top 5 Styles for three consecutive periods, Euro Lagers pushed out Wheat/Hefeweizen, checking in at #5. Wheat/Hefe actually dropped to #7 overall, with Euro Ales holding the #6 position on the weekend. The top four styles remain unchanged.

BeerBoard is a technology company enabling the food & beverage industry to make data-driven decisions about its bar business. It manages over $1 billion in retail draft beer sales and 45,000 products through its industry-leading solution. The company’s patented digital platform captures, analyzes, and reports real-time data related to bar performance, brand insights and inventory. Built for retailers, brewers and distributors, the versatile technology is easily operated from a single dashboard, and it has streamlined operations and increased top and bottom line revenue all over the United States.

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