The on-premise saw a significant lift this past weekend, and we have one guess: the return of college and professional football.
In this report, we take a look at the weekend of September 11-13 and compare that to our reviews of August 28-30 and August 14-16.
This review of insights and retail performance is part of an on-going series which tracks the reopening of America’s bars and restaurants.
Cheers!
On-Premise Status Report (September 11-13)
The Open Rate (locations open and pouring beer) ticked up one point, climbing to 92%. It has previously been at 91% for the two prior period, and three of the previous four.
This bears tracking as we move further into football season, coupled with the turn of weather approaching quickly.
Average Number of Taps climbed to 17 per location nationally, and saw increases in seven of the 10 states tracked in this report. South Carolina added two taps per location, climbing to an average of 17 per. Minnesota continued its steady growth, checking in at 20 per location (this is up from 15 taps per location as recent as July 31-Aug 2).
* average numbers of taps is rounded to the nearest whole number
Percentage of Taps Pouring saw significant growth over the September 11-13 weekend (college and professional football is back). Nationally, taps pouring grew +14.0%, while Michigan led states tracked with an impressive +27.3% jump. Florida was up a healthy +18.6%, followed by Texas (+11.7%), Tennessee (+11.3%) and Illinois (+11.1%).
* % Change From Previous compares the current period against the previous period
Bouncing back from a slow weekend on August 28-30, on-premise Volume (per location) grew +6.5%. Florida saw explosive growth at the taps, surging +25.6% for the weekend. Illinois (+18.1%), Michigan (+16.6%), South Carolina (+15.0) and Minnesota (+13.7%) were all also up double-digits.
Rate of Sale climbed +7.1%, coming off a flat weekend on August 28-30. Every state tracked saw growth (most significant) for the period. South Carolina led the way with a +32.6% increase. Florida and Illinois were up +30.1% and +29.2%, respectively. YOY returns for ROS were also rocketing off the charts, as evidence in the chart below.
* % Change From Previous compares the current period against the previous period
Domestic saw a +1.2% jump in Volume Share for the weekend, possibly fueled by the return of football, while Imports (+0.7%) and Craft (+0.5%), stole back a sliver of Tap Share.
The Top 5 Styles held firm for the third consecutive period.
BeerBoard is a technology company enabling the food & beverage industry to make data-driven decisions about its bar business. It manages over $1 billion in retail draft beer sales and 45,000 products through its industry-leading solution. The company’s patented digital platform captures, analyzes, and reports real-time data related to bar performance, brand insights and inventory. Built for retailers, brewers and distributors, the versatile technology is easily operated from a single dashboard, and it has streamlined operations and increased top and bottom line revenue all over the United States.
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