BeerBoard Report:
On-Premise Status (November 20-22)

The On-Premise saw big changes the weekend of November 20-22 as more states enacted tighter restrictions.

In this report, we take a look at the weekend of November 20-22 and compare that to our reports from November 6-8 and October 23-25.

This review of insights and retail performance is part of an on-going series which tracks the status of America’s bars and restaurants.


On-Premise Status Report (November 20-22)

The Open Rate (locations open and pouring beer) fell to its lowest percentage since June, when states began to reopen the On Premise. The Open Rate tumbled to 85% nationally, down from 90% in the prior period.

For the second consecutive period, Average Number of Taps dropped another handle nationally and checked in at 16 taps per location. New to the dining ban list this period were Michigan and Minnesota, joining Illinois, from the period prior. Michigan saw its taps fall from 21 two weeks ago to just 3 this period, while Minnesota plummeted from 19 to 9. Florida, Georgia, Texas, Tennessee and Nevada all saw no change.

* average numbers of taps is rounded to the nearest whole number

Based on these new state restrictions cropping up across the country, the Percentage of Taps Pouring took a downturn (-9.2%) and checked in at 59% overall. Michigan (8% pouring), Minnesota (33% pouring) and Illinois (18% pouring) saw massive declines for the period. Georgia was the only state tracked to see positive growth, climbing to 68% for the period.


* % Change From Previous compares the current period against the previous period

Volume fell significantly for the period, down -12.9% as compared to the weekend of Nov. 6-8. Michigan (-95.1%), Illinois (-56.9%) and Minnesota (-40.2%) all took the brunt of their states’ respective restrictions. Texas was the only state tracked to see an increase, albeit a nominal +1.2%.

Rate of Sale, for so long a positive barometer during the reopening of the On Premise through the summer and fall, took a significant downturn for the second consecutive period. It fell -14.0% nationally, as compared to the weekend of Nov. 6-8.

* % Change From Previous compares the current period against the previous period

Imports saw another modest climb in Volume Share during the period, ticking up +0.9% to an overall 15.5% share. Craft fell (-1%) to 30.4%, while Domestics were flat at 54.1%. Tap Share and the Top Five styles remained unchanged.

BeerBoard is a technology company enabling the food & beverage industry to make data-driven decisions about its bar business. It manages over $1 billion in retail draft beer sales and 45,000 products through its industry-leading solution. The company’s patented digital platform captures, analyzes, and reports real-time data related to bar performance, brand insights and inventory. Built for retailers, brewers and distributors, the versatile technology is easily operated from a single dashboard, and it has streamlined operations and increased top and bottom line revenue all over the United States.

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