For the sixth consecutive period, Open Rate held firm at 92%, though we saw notable declines in Volume and Rate of Sale. See it all in this week’s On-Premise Status Report.
In this report, we take a look at May 6-9 and compare this to our two previous reports – April 22-25 and April 8-11.
This review of insights and retail performance is part of an on-going series which tracks the status of America’s bars and restaurants.
Cheers!
On-Premise Status Report (May 6-9)
For the sixth consecutive period Open Rate (locations open and pouring beer) held firm at 92%. It has been clocking in at least 90% since late January.
Nationally, Average Number of Taps held firm at 18 handles per location for the fourth straight period. Four of the states tracked added one handle — Georgia (17), Illinois (16), Michigan (22) and South Carolina (17). Minnesota dropped one handle to fall back to 20 per location.
* average numbers of taps is rounded to the nearest whole number
** Due to little / no actionable data from Same Weekend 2020, we compared against Same Weekend 2019
Percentage Taps Pouring continues its yo-yo, dropping back to 67% after a one-period climb. Four states tracked saw an increase on the period – Illinois, Minnesota, Nevada and New York. Michigan held firm at 70% of taps pouring.
* % Change From Previous compares the current period against the previous period
Coming off a one-period increase, Volume saw a sizable decline, falling -12.1% on the weekend. It was the biggest fall since early February, when Volume dropped -9.9%. Each of the 10 states tracked saw a fall, led by South Carolina (-20.6%), Georgia (-19.5%) and Tennessee (-19.3%). Florida (-15.6%) and Texas (-10.6%) were also down double- digits on the weekend.
* Volume totals per location
** Due to little / no actionable data from Same Weekend 2020, we compared against Same Weekend 2019
Similarly to Volume, Rate of Sale took a hit, falling -11.7%, while each of the states tracked saw negative return for the weekend. South Carolina (-16.4%), Georgia (-14.8%), Florida (-13.1%) and Tennessee (-13.0%) realized the largest declines.
* % Change From Previous compares the current period against the previous period
** Due to little / no actionable data from Same Weekend 2020, we compared against Same Weekend 2019
Volume Share and Tap Share were both pretty flat overall. In Volume, Imports ticked up 0.4% to 16.3% overall, Craft held firm at a 32.6% share, and Domestics fell -0.4% to come in at 51.1%. The Top Five Styles were unchanged for the fifth consecutive period.
BeerBoard is a leading technology company enabling the food & beverage industry to make data-driven decisions about its bar business. It manages over $1 billion in retail draft beer sales and 45,000 products through its industry-leading solution. The company’s patented digital platform captures, analyzes, and reports real-time data related to bar performance, brand insights and inventory. Built for retailers, brewers and distributors, the versatile technology is easily operated from a single dashboard, and it has streamlined operations and increased top and bottom line revenue all over the United States.
Thirsty For More?
Want to see where BeerBoard’s data and insights can take you and your operation? Contact us at retailsales@beerboard.com or 888.298.3641.
We always love talking beer!
New Technology to Drive Your Business
Your Bar. Smarter.
We designed SmartBar Connect to be fast and flexible. It has all the power of BeerBoard’s industry-leading technology, the same user-friendly platform, but no hardware to install.
Be up and running in as little as two weeks.
Efficient. Safe. Digital .
How we interact with customers has changed, but that doesn’t mean it has to be difficult. We developed SmartMenus so you can provide your full bar menu in an efficient, safe, digital format.
Get a FREE trial today!