BeerBoard Report:
On-Premise Status (May 6-9)

For the sixth consecutive period, Open Rate held firm at 92%, though we saw notable declines in Volume and Rate of Sale. See it all in this week’s On-Premise Status Report.

In this report, we take a look at May 6-9 and compare this to our two previous reports – April 22-25 and April 8-11.

This review of insights and retail performance is part of an on-going series which tracks the status of America’s bars and restaurants.

Cheers!

On-Premise Status Report (May 6-9)

For the sixth consecutive period Open Rate (locations open and pouring beer) held firm at 92%. It has been clocking in at least 90% since late January.

Nationally, Average Number of Taps held firm at 18 handles per location for the fourth straight period. Four of the states tracked added one handle — Georgia (17), Illinois (16), Michigan (22) and South Carolina (17). Minnesota dropped one handle to fall back to 20 per location.


* average numbers of taps is rounded to the nearest whole number

** Due to little / no actionable data from Same Weekend 2020, we compared against Same Weekend 2019

 

Percentage Taps Pouring continues its yo-yo, dropping back to 67% after a one-period climb. Four states tracked saw an increase on the period – Illinois, Minnesota, Nevada and New York. Michigan held firm at 70% of taps pouring.

 

* % Change From Previous compares the current period against the previous period

 

Coming off a one-period increase, Volume saw a sizable decline, falling -12.1% on the weekend. It was the biggest fall since early February, when Volume dropped -9.9%. Each of the 10 states tracked saw a fall, led by South Carolina (-20.6%), Georgia (-19.5%) and Tennessee (-19.3%). Florida (-15.6%) and Texas (-10.6%) were also down double- digits on the weekend.

* Volume totals per location

** Due to little / no actionable data from Same Weekend 2020, we compared against Same Weekend 2019

Similarly to Volume, Rate of Sale took a hit, falling -11.7%, while each of the states tracked saw negative return for the weekend. South Carolina (-16.4%), Georgia (-14.8%), Florida (-13.1%) and Tennessee (-13.0%) realized the largest declines.

* % Change From Previous compares the current period against the previous period

** Due to little / no actionable data from Same Weekend 2020, we compared against Same Weekend 2019

Volume Share and Tap Share were both pretty flat overall. In Volume, Imports ticked up 0.4% to 16.3% overall, Craft held firm at a 32.6% share, and Domestics fell -0.4% to come in at 51.1%. The Top Five Styles were unchanged for the fifth consecutive period.

BeerBoard is a leading technology company enabling the food & beverage industry to make data-driven decisions about its bar business. It manages over $1 billion in retail draft beer sales and 45,000 products through its industry-leading solution. The company’s patented digital platform captures, analyzes, and reports real-time data related to bar performance, brand insights and inventory. Built for retailers, brewers and distributors, the versatile technology is easily operated from a single dashboard, and it has streamlined operations and increased top and bottom line revenue all over the United States.

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Want to see where BeerBoard’s data and insights can take you and your operation? Contact us at retailsales@beerboard.com or 888.298.3641.

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