Open Rate ticked up one point to 93%, the highest rate since we started tracking this data in early May 2020. Average Taps, Taps Pouring, Volume and Rate of Sale all had notable gains.
See it all in this week’s On-Premise Status Report.
In this report, we take a look at May 20-23 and compare this to our two previous reports – May 6-9 and April 22-25.
This review of insights and retail performance is part of an on-going series which tracks the status of America’s bars and restaurants.
Cheers!
On-Premise Status Report (May 20-23)
Open Rate (locations open and pouring beer) ticked up one point to 93%, the highest rate since we started tracking this data in early May 2020. The rate had held steady at 92% for the previous six periods.
Nationally, after a five-period run of holding firm at 18 per location, Average Number of Taps added one handled and ticked up to 19 per. firm at 18 handles per location for the fifth straight period. Six of the states tracked added one handle to their count — Florida, Georgia, New York, Nevada, Tennessee and South Carolina. Three states (Michigan, Minnesota and Texas) remained unchanged, while Illinois dropped one handle per location.
* average numbers of taps is rounded to the nearest whole number
** Due to all states not being open on the Same Weekend 2020, we compared against Same Weekend 2019
Percentage Taps Pouring continues its yo-yo, climbing back to 70% after a one-period decline. Seven of the states tracked saw an increase on the period, paced by Tennessee (+6.5%), Texas (+5.9%) and New York (+4.7%).
* % Change From Previous compares the current period against the previous period
After a one-period decline (-12.1%), Volume saw noticeable growth of +9.2% for the weekend. Nine of the 10 states tracked were up for the period, led by Nevada (+23.2%), Florida (+14.5%), Texas (+12.6%) and Georgia (+12.1%). Michigan was the only state to see a decline, down a nominal -0.6%.
* Volume totals per location
** Due to reduced actionable data from Same Weekend 2020, we compared against Same Weekend 2019
Similar to Volume, Rate of Sale bounced back to climb +4.8% on the weekend, but still has a way to go to match the numbers is was putting up in April. Nevada (+19.8%) led seven states which saw growth on the period, followed by Florida (+10.5%), Minnesota (+9.9%) and Georgia (+8.7).
* % Change From Previous compares the current period against the previous period
** Due to reduced actionable data from Same Weekend 2020, we compared against Same Weekend 2019
Craft took a nice step forward in Volume Share, growing +1.2% (33.8% overall) while also ticking up +0.6% in Tap Share (57.3%). Domestics took the brunt of the decline, falling -1.1% (50.0%) in Volume and -0.5% (27.1%) in Tap Share. For the first time in five tracked periods, there is a change in the Top Five Styles. European Ales checked in at #5, replacing Wheat / Hefeweizen.
BeerBoard is a leading technology company enabling the food & beverage industry to make data-driven decisions about its bar business. It manages over $1 billion in retail draft beer sales and 45,000 products through its industry-leading solution. The company’s patented digital platform captures, analyzes, and reports real-time data related to bar performance, brand insights and inventory. Built for retailers, brewers and distributors, the versatile technology is easily operated from a single dashboard, and it has streamlined operations and increased top and bottom line revenue all over the United States.
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