Open Rate held firm at 92% for the third consecutive period. Percentage of Taps Pouring, Volume and Rate of Sale all saw increases. See it all in this week’s On-Premise Status Report.
In this report, we take a look at March 25-28 and compare this to our two previous reports – March 11-14 and February 25-28.
This review of insights and retail performance is part of an on-going series which tracks the status of America’s bars and restaurants.
Cheers!
On-Premise Status Report (March 25-28)
Open Rate (locations open and pouring beer) held firm at 92% for the third straight period. As reported previously, Open Rate has matched the high-water mark going back to an eight-week stretch in September and October 2020.
Nationally, Average Number of Taps held firm at 18 handles per location. Four of the states tracked added one tap each — Illinois (15), Michigan (22), Nevada (21) and Tennessee (19). Minnesota (20) and South Carolina (16) dropped one handle each, while Florida (18), Georgia (17), New York (18) and Texas (18) all held firm.
* average numbers of taps is rounded to the nearest whole number
** Due to little / no actionable data from Same Weekend 2020, we compared against Same Weekend 2019
For the fourth consecutive period, Percentage of Taps Pouring increased, this time up three points (+3.0%) to check in at 68% pouring nationally. Growth among the states tracked was nominal, seeing Nevada lead the way with a +2.7% climb. Illinois (+1.8%), New York (+1.6%), Florida (+1.4%) and Texas (+1.4%) were also up.
* % Change From Previous compares the current period against the previous period
Volume climbed +5.7% nationally for the period, the third consecutive period to see growth. Nevada paced the states tracked with a healthy +15.7% on the weekend, while Georgia was +9.9%. Florida (+6.6%), Minnesota (+5.1%) and Texas (+4.4%) also saw noticeable gains.
* Volume totals per location
** Due to little / no actionable data from Same Weekend 2020, we compared against Same Weekend 2019
Rate of Sale was up slightly for the second straight period, this time climbing +2.8% (it was up +2.5% for March 11-14). Nine of the 10 states tracked saw growth over the weekend, paced by Nevada (+12.4%) and Georgia (+7.9%). Minnesota (+6.2%), New York (+5.6%) and Florida (+5.5%) also saw tangible gains.
* % Change From Previous compares the current period against the previous period
** Due to little / no actionable data from Same Weekend 2020, we compared against Same Weekend 2019
Craft grew +1.3% in Volume share for the period to check in at 31.8%. Domestics gave up the balance of that share, falling -1.7% to come in at 52.1%. Tap Share was flat on the weekend. The Top Five Styles were unchanged.
BeerBoard is a leading technology company enabling the food & beverage industry to make data-driven decisions about its bar business. It manages over $1 billion in retail draft beer sales and 45,000 products through its industry-leading solution. The company’s patented digital platform captures, analyzes, and reports real-time data related to bar performance, brand insights and inventory. Built for retailers, brewers and distributors, the versatile technology is easily operated from a single dashboard, and it has streamlined operations and increased top and bottom line revenue all over the United States.
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