BeerBoard Report:
On-Premise Status (March 11-14)

Open Rate held firm at 92% for the second consecutive period. Average Number of Taps, Percentage of Taps Pouring, Volume and Rate of Sale all saw increases. See it all in this week’s On-Premise Status Report.

In this report, we take a look at March 11-14 and compare this to our two previous reports – February 25-28 and February 11-14.

This review of insights and retail performance is part of an on-going series which tracks the status of America’s bars and restaurants.


On-Premise Status Report (March 11-14)

Open Rate (locations open and pouring beer) held firm at 92% for the second straight period. As reported previously, Open Rate has matched the high-water mark since BeerBoard began tracking this data in early May 2020. It has been at 90% or higher since late January.

Nationally, Average Number of Taps added one tap for the second consecutive period, climbing to 18 per location. Six of the 10 states tracked added at least one tap, led by Minnesota, which added two taps to climb back to 21 per location. Georgia, Illinois, Michigan, Nevada and South Carolina all added one tap each.

* average numbers of taps is rounded to the nearest whole number

For the third consecutive period, Percentage of Taps Pouring increased, this time up two points to check in at 66% pouring nationally. Illinois (57%) and Michigan (71%) both grew six percentage points on the period, while Georgia (70%), Minnesota (73%) and Nevada (74%) climbed four points each.


* % Change From Previous compares the current period against the previous period

Volume climbed +6.0% one the weekend (March 11-14) following a +13.0% jump the prior period (which shook off a two period decline). Volume in Illinois (+13.9%) and Michigan (+13.8%) continue to see solid growth, while Tennessee (+8.0%), Florida (+6.6%) and Nevada (+5.3%) all saw notable gains.

Rate of Sale was relatively flat for the period (March 11-14). Among states tracked, Tennessee grew +5.8%, while Michigan (+4.3%) and Florida (+3.9%) also saw nice gains.

* % Change From Previous compares the current period against the previous period

Volume share was relatively flat for the period. Tap Share saw Domestics drop one full pint, picked up in full by Craft handles. The big change came in the Top Five Styles, which saw Wheat / Hefeweizen replace European Ales at #5. This is the first change in the ranking since early September 2020.

BeerBoard is a leading technology company enabling the food & beverage industry to make data-driven decisions about its bar business. It manages over $1 billion in retail draft beer sales and 45,000 products through its industry-leading solution. The company’s patented digital platform captures, analyzes, and reports real-time data related to bar performance, brand insights and inventory. Built for retailers, brewers and distributors, the versatile technology is easily operated from a single dashboard, and it has streamlined operations and increased top and bottom line revenue all over the United States.

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