Open Rate climbed back to 92%, matching the high-water mark since we began tracking this data back in early May 2020. Percentage of Taps Pouring, Volume and Rate of Sale all saw increases. See it all in this week’s On-Premise Status Report.
In this report, we take a look at February 25-28 and compare this to our two previous reports – February 11-14 and January 28-31.
This review of insights and retail performance is part of an on-going series which tracks the status of America’s bars and restaurants.
Cheers!
On-Premise Status Report (February 25-28)
Open Rate (locations open and pouring beer) has come all the way back and checks in at 92% for the period (Feb 25-28) and ties the high-water mark since BeerBoard began tracking this data in early May 2020.
Nationally, Average Number of Taps added one tap for the period (Feb 25-28) to climb to 17 per locations. Six of the 10 states tracked added at least one tap, led by Texas, which added three taps to return to 18 per location. Michigan, which has skyrocketed back (from just seven taps a month ago) to land at 20 this period, and Tennessee (18) both added two taps. Illinois (13), Nevada (19) and New York (18) added one each.
* average numbers of taps is rounded to the nearest whole number
For the second consecutive period, Percentage of Taps Pouring saw an increase, this time up four points to check in at 64% pouring nationally. Texas paced the field, climbing back from a dip due to the winter storm two weeks ago, growing to 69% pouring (up from 58%). Tennessee (64%) and Illinois (51%) and both saw healthy increases as well.
* % Change From Previous compares the current period against the previous period
Coming off a two-period decline, Volume climbed +13.0% (Feb 25-28) for the period. Volume in Texas charged back, growing +34.9%, while Illinois )+25.0%), Nevada (+15.8) and Michigan (+13.8%) all saw healthy growth.
Rate of Sale saw a modest increase (+6.9%) after a two-period decline. Following form for the period, Texas (+21.0%) showed significant growth (+21.0%). Illinois (+15.4%), New York (+8.8%), Michigan (+7.9%), and Minnesota and Nevada (both +7.2%) all saw gains.
* % Change From Previous compares the current period against the previous period
In Volume share, Domestics grew +1.2% to come in at 54.0% overall. Imports also jumped up +1.5% to check in at 15.4%. Craft took on that decline, dropping -2.7% to come in at 30.6% overall. In Tap Share, Domestics were +1.8% to climb to 28.9%, while Craft dropped -2.1% to come in at 54.0%. Imports were relatively flat (+0.3%), coming in at 17.1%. As has been the recent norm, the Top Five Styles remained unchanged.
BeerBoard is a leading technology company enabling the food & beverage industry to make data-driven decisions about its bar business. It manages over $1 billion in retail draft beer sales and 45,000 products through its industry-leading solution. The company’s patented digital platform captures, analyzes, and reports real-time data related to bar performance, brand insights and inventory. Built for retailers, brewers and distributors, the versatile technology is easily operated from a single dashboard, and it has streamlined operations and increased top and bottom line revenue all over the United States.
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