Open Rate held firm at 90%. Percentage of Taps Pouring grew slightly, while Volume and Rate of Sale took a slight dip. See it all in this week’s On-Premise Status Report.
In this report, we take a look at February 11-14 and compare this to our two previous reports – January 28-31 and January 14-17.
This review of insights and retail performance is part of an on-going series which tracks the status of America’s bars and restaurants.
Cheers!
On-Premise Status Report (February 11-14)
Open Rate (locations open and pouring beer) held firm for the period, checking in at 90% for February 11-14.
Nationally, Average Number of Taps held steady at 16 taps per location for the third consecutive period. Among the states tracked, six of the 10 added taps, led by a resurgent Michigan, which went from just seven taps Jan 28-31, to 18 this period (Feb 11-14). Illinois also continued its climb back, checking in with 12 taps pouring and up from five a month ago. Texas dropped two handles to fall to 15 per location.
* average numbers of taps is rounded to the nearest whole number
Percentage of Taps Pouring saw a slight decrease, falling two points to 58% over the period. Illinois continues its rebounding, climbing to 41% of taps pouring, up from 22% the prior period. Michigan also grew +10%, while Minnesota (+3.1%) and South Carolina (+1.5%) were up, nominally.
* % Change From Previous compares the current period against the previous period
Volume ticked down for the second straight period, this time down a nominal -1.2% after a decline of -9.9% (Jan 28-31). Michigan, the big mover of the period, was up an incredible +354.3%, while South Carolina (+17.7%) and Florida (+15.2%) saw more modest growth. Texas saw a decline of -19.4% on the weekend.
Coming off a one-period increase, Rate of Sale dipped slightly nationally, falling -8.3% for the weekend. New York (+8.4%) and Minnesota (+3.0%) were the only two states to see an increase on the period.
* % Change From Previous compares the current period against the previous period
In Volume share, Domestics (+0.4%) and Craft (0.4%) both saw ever-so-slight gains, siphoning away that margin from Imports (-0.8%). In Tap Share, Domestics were +0.6% to climb to 27.1%, while Craft dropped 0.5%. The Top Five Styles remained unchanged.
BeerBoard is a leading technology company enabling the food & beverage industry to make data-driven decisions about its bar business. It manages over $1 billion in retail draft beer sales and 45,000 products through its industry-leading solution. The company’s patented digital platform captures, analyzes, and reports real-time data related to bar performance, brand insights and inventory. Built for retailers, brewers and distributors, the versatile technology is easily operated from a single dashboard, and it has streamlined operations and increased top and bottom line revenue all over the United States.
Thirsty For More?
Want to see where BeerBoard’s data and insights can take you and your operation? Contact us at retailsales@beerboard.com or 888.298.3641.
We always love talking beer!
New Technology to Drive Your Business
Your Bar. Smarter.
We designed SmartBar LT to be fast and flexible. It has all the power of BeerBoard’s industry-leading technology, the same user-friendly platform, but no hardware to install.
Be up and running in as little as two weeks.
Efficient. Safe. Digital .
How we interact with customers has changed, but that doesn’t mean it has to be difficult. We developed SmartMenus so you can provide your full bar menu in an efficient, safe, digital format.
Get a FREE trail today!