Overall, the On-Premise saw a return to positive trends the weekend of December 4-6 despite multiple states dealing with on-premise restrictions.
In this report, we take a look at the weekend of December 4-6 and compare that to our reports from November 20-22 and November 6-8.
This review of insights and retail performance is part of an on-going series which tracks the status of America’s bars and restaurants.
Cheers!
On-Premise Status Report (December 4-6)
Following a significant fall the prior period, the Open Rate (locations open and pouring beer) ticked down one point to 84% for December 4-6.
Average Number of Taps stopped a two-period slide and held firm at 16 handles per location nationally. Florida averaged 18 taps per location, while Georgia, New York, South Carolina and Texas all checked in with a repeat average of 16 handles per. Illinois, Michigan, Minnesota and Nevada are still wading through new restrictions, causing fluctuations in their average.
* average numbers of taps is rounded to the nearest whole number
Percentage of Taps Pouring also stemmed the tide and held solid at 59%, the same as the prior period. Tennessee (+3.0%), New York (+1.8%) and South Carolina (+1.4%) saw nominal growth. Managing heavy restrictions, Minnesota (-54.5%) and Nevada (-9.5%) saw significant declines.
* % Change From Previous compares the current period against the previous period
Volume saw a positive return for December 4-6, climbing +4.4% nationally. New York (+12.8%), Tennessee (+9.1%) and Florida (+6.4%) saw healthy growth for the period. Nevada, which introduced new restrictions for the on-premise, declined -31.6%.
Following a month-long downturn, Rate of Sale saw positive trends both nationally and in states tracked for the period. Nationally, ROS was +5.0% for December 4-6. New York (+9.9%) and Tennessee (+9.4%) saw healthy bumps. Illinois, Michigan, Minnesota and Nevada are still wading through new restrictions, causing major fluctuations in their data.
* % Change From Previous compares the current period against the previous period
In Volume share, Domestics saw a very modest bump of +1.4% for the period of December 4-6. It siphoned that growth away from Imports (-0.7%), which had previously ticked up slightly over the prior two period, and Craft (-0.6%). Tap Share was flat, while the Top Five styles remained unchanged again (and has not deviated from the current lineup since early September).
BeerBoard is a leading technology company enabling the food & beverage industry to make data-driven decisions about its bar business. It manages over $1 billion in retail draft beer sales and 45,000 products through its industry-leading solution. The company’s patented digital platform captures, analyzes, and reports real-time data related to bar performance, brand insights and inventory. Built for retailers, brewers and distributors, the versatile technology is easily operated from a single dashboard, and it has streamlined operations and increased top and bottom line revenue all over the United States.
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