The On-Premise continues to see things trending in the right direction. The weekend of December 18-20 saw growth in Volume and Rate-of-Sale, despite a dip in Open Rate and multiple states navigating on-premise restrictions.
In this report, we take a look at the weekend of December 18-20 and compare that to our reports from December 4-6 and November 20-22.
This review of insights and retail performance is part of an on-going series which tracks the status of America’s bars and restaurants.
Cheers!
On-Premise Status Report (December 18-20)
The unfortunate downward trend of Open Rate (locations open and pouring beer) continues. For the period of December 18-20, just 81% of locations were open active. This is the lowest total nationally since mid- June 2020.
Average Number of Taps ticked down one handle nationally, checking in with an average of 15 per location. Nevada and Texas both added one handle each, coming in at 19 and 18, respectively. Florida, Georgia, New York, Tennessee and South Carolina all held firm at the their respective totals from the prior period. Illinois (5), Michigan (6) and Minnesota (4) all remain on heavy operational restrictions.
* average numbers of taps is rounded to the nearest whole number
For the third consecutive period, Percentage of Taps Pouring held solid at 59%. Texas grew for the second straight period, with 69% of its taps pouring. Florida, Nevada and Tennessee also saw nominal growth for the period. Michigan, which was at a low of 8% the weekend of November 20-22, has climbed back to 20% of taps pouring.
* % Change From Previous compares the current period against the previous period
Volume saw growth for the second consecutive period nationally (+9.6%), more than doubling its return for December 4-6 (+4.4%). South Carolina (+13.6%), Georgia (+12.8%), Nevada (+11.1%), New York (+8.2%) and Texas (+8.0%) all saw sizable improvements in volume per location. Michigan, which is navigating strict on-premise restrictions, saw a +91.2% climb after bottoming out in November.
Rate of Sale continues to see growth nationally for the third straight period, climbing +9.6% over Dec 4-6. Many of the states tracked also saw healthy growth, with South Carolina (+13.9%), Georgia (+8.9%) and Texas (+6.0%) leading the way. There are also positive signs in Michigan (+42.9%) and Minnesota (+13.0%), two states working through heavy restrictions.
* % Change From Previous compares the current period against the previous period
In Volume share, Domestics picked a full point for the second consecutive period, climbing to 56.5%. Craft slipped back 1.2% to 28.6% overall, while Imports ticked up ever-so-slightly to 14.9%. The big news is there was a change in the Top 5 Styles, the first since September. Europeans Ales entered the rankings, coming in at #5 and bumping out European Lagers.
BeerBoard is a leading technology company enabling the food & beverage industry to make data-driven decisions about its bar business. It manages over $1 billion in retail draft beer sales and 45,000 products through its industry-leading solution. The company’s patented digital platform captures, analyzes, and reports real-time data related to bar performance, brand insights and inventory. Built for retailers, brewers and distributors, the versatile technology is easily operated from a single dashboard, and it has streamlined operations and increased top and bottom line revenue all over the United States.
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