It was not a holiday weekend like prior years. There were declines in Open Rate, Percentage of Taps Pouring, Volume and Rate of Sale.
In this report, we take a look at New Year’s Eve (Dec 31, 2020) and extend through the weekend to January 3, 2021. We compare this to our two previous reports – December 18-20 and December 4-6, 2020.
This review of insights and retail performance is part of an on-going series which tracks the status of America’s bars and restaurants.
Cheers!
On-Premise Status Report (December 18-20)
The Open Rate (locations open and pouring beer) ticked down another point for the New Years weekend, checking in at 80% nationally. Even thought it dropped just one point, it marks the fifth consecutive period of decline for Open Rate.
Average Number of Taps held firm from the prior period, checking in with an average of 15 per location. Among the states tracked, Michigan, Minnesota and Tennessee all remained the same, while every other dropped handles.
* average numbers of taps is rounded to the nearest whole number
Percentage of Taps Pouring dropped to 56%, falling from 59% the prior period. Tennessee (+1.7%) saw an ever-so- slight bump on the holiday weekend, while Michigan grew to 21% of taps pouring after seeing record lows due to state restrictions. Every other state tracked saw a decline, including Minnesota which is down to just 12% of taps pouring.
* % Change From Previous compares the current period against the previous period
Coming off three consecutive periods of growth, Volume took a tumble over the holiday weekend, falling -18.7%. Texas (-23.8%), Georgia (-21.8%) and Such Carolina (-20.9%) saw big declines among the states tracked.
After three straight periods of growth, Rate of Sale hit the pause button and was down -15.2% for the weekend. Michigan (-18.8%), Texas (-18.5%), Georgia (-17.6%), South Carolina (-15.9%) and Florida (-14.9%) all saw noticeable declines. Nevada (+2.7%) was the only state tracked with showing a gain on the weekend.
* % Change From Previous compares the current period against the previous period
In Volume share, Domestics (+0.8%) and Craft (+0.7%) both saw nominal gains, siphoning that 1.5% total away from Imports. Domestics were also up in Tap Share, seeing a +0.9% bump. Top 5 Styles remained unchanged for the third consecutive period.
BeerBoard is a leading technology company enabling the food & beverage industry to make data-driven decisions about its bar business. It manages over $1 billion in retail draft beer sales and 45,000 products through its industry-leading solution. The company’s patented digital platform captures, analyzes, and reports real-time data related to bar performance, brand insights and inventory. Built for retailers, brewers and distributors, the versatile technology is easily operated from a single dashboard, and it has streamlined operations and increased top and bottom line revenue all over the United States.
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