Open Rate held firm at 92% for the fourth consecutive period, but we saw declines in Percentage of Taps Pouring, Volume and Rate of Sale. See it all in this week’s On-Premise Status Report.
In this report, we take a look at April 8-11 and compare this to our two previous reports – March 25-28 and March 11-14.
This review of insights and retail performance is part of an on-going series which tracks the status of America’s bars and restaurants.
Cheers!
On-Premise Status Report (April 8-11)
Open Rate (locations open and pouring beer) held firm at 92% for the fourth straight period, and has been clocking in at least 90% since late January.
Nationally, Average Number of Taps held firm at 18 handles per location for the third straight period. Six of the states tracked also remained unchanged from March 25-28. Minnesota was the only state to grow, adding one tap to climb back to 21. Georgia, Michigan and Nevada all dropped on tap per location.
* average numbers of taps is rounded to the nearest whole number
** Due to little / no actionable data from Same Weekend 2020, we compared against Same Weekend 2019
Following growth over the previous four periods, Percentage of Taps Pouring fell to 67%. Only three states grew on the weekend – Illinois (61%), Minnesota (73%) and Tennessee (65%). Florida saw the largest decline on the weekend, falling from 75% to 72%.
* % Change From Previous compares the current period against the previous period
Volume fell -5.4% nationally for the period, reversing the climb from the prior period (+5.7%) and ending three periods of growth. Each of the 10 states tracked saw declines, with New York (-18.1%) and Michigan (-16.4%) seeing the steepest falls.
* Volume totals per location
** Due to little / no actionable data from Same Weekend 2020, we compared against Same Weekend 2019
Following the declines for Percentage Taps Pouring and Volume, Rate of Sale was also down on the period (from 2.95 to 2.80). Only two states tracked saw a positive return on ROS for the weekend — Georgia climbed +5.5% to 2.87, while South Carolina was up nominally (+1.8% to 2.82). New York saw the biggest decline, falling -17.2% to 1.73.
* % Change From Previous compares the current period against the previous period
** Due to little / no actionable data from Same Weekend 2020, we compared against Same Weekend 2019
There was little movement in both Volume Share and Tap Share, as both were relatively flat. In addition, the Top Five Styles were unchanged for the third consecutive period.
BeerBoard is a leading technology company enabling the food & beverage industry to make data-driven decisions about its bar business. It manages over $1 billion in retail draft beer sales and 45,000 products through its industry-leading solution. The company’s patented digital platform captures, analyzes, and reports real-time data related to bar performance, brand insights and inventory. Built for retailers, brewers and distributors, the versatile technology is easily operated from a single dashboard, and it has streamlined operations and increased top and bottom line revenue all over the United States.
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