For the fifth consecutive period, Open Rate held firm at 92%, and, after a period of decline, we saw a slight uptick in Percentage of Taps Pouring, Volume and Rate of Sale. See it all in this week’s On-Premise Status Report.
In this report, we take a look at April 22-25 and compare this to our two previous reports – April 8-11 and March 25-28 and March 11-14.
This review of insights and retail performance is part of an on-going series which tracks the status of America’s bars and restaurants.
Cheers!
On-Premise Status Report (April 22-25)
For the fifth consecutive period Open Rate (locations open and pouring beer) held firm at 92%. It has been clocking in at least 90% since late January.
Nationally, Average Number of Taps held firm at 18 handles per location for the fourth straight period. Four of the states tracked added one handle — Georgia (17), Illinois (16), Michigan (22) and South Carolina (17). Minnesota dropped one handle to fall back to 20 per location.
* average numbers of taps is rounded to the nearest whole number
** Due to little / no actionable data from Same Weekend 2020, we compared against Same Weekend 2019
Percentage Taps Pouring bounced back after a one period dip, climbing back to 68%. Six of the states tracked saw an increase on the weekend, led by Georgia, Michigan and South Carolina. Minnesota and Nevada both saw nominal declines for the period.
* % Change From Previous compares the current period against the previous period
Coming off a one-period decline, Volume grew +2.6% and has now seen growth in four of the last five periods. Seven of the 10 states tracked saw growth as well with Tennessee and South Carolina both recording +9.3% increases. On the flip side, Minnesota saw a -9.3% decline for the weekend.
* Volume totals per location
** Due to little / no actionable data from Same Weekend 2020, we compared against Same Weekend 2019
Rate of Sale ticked back up after a period of decline, increasing nominally +0.7%. Five states saw an increase on the weekend, led by Tennessee (+6.2%) and New York (+5.2%). Three states tracked saw declines, paced by Georgia (-5.9%) and Minnesota (-5.7%).
* % Change From Previous compares the current period against the previous period
** Due to little / no actionable data from Same Weekend 2020, we compared against Same Weekend 2019
In Volume Share, Craft picked up a full point, coming directly from Domestics (51.5%), and moved to 32.6%. Similarly, in Tap Share, Craft improved by 0.9% to claim 56.6% of active handles. Domestics (27.4%) dropped 0.4% and Imports (16.0%) gave up 0.5% this period. The Top Five Styles were unchanged for the fourth consecutive period.
BeerBoard is a leading technology company enabling the food & beverage industry to make data-driven decisions about its bar business. It manages over $1 billion in retail draft beer sales and 45,000 products through its industry-leading solution. The company’s patented digital platform captures, analyzes, and reports real-time data related to bar performance, brand insights and inventory. Built for retailers, brewers and distributors, the versatile technology is easily operated from a single dashboard, and it has streamlined operations and increased top and bottom line revenue all over the United States.
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