On premise sales and draft volume continues to evolve as America’s bars and restaurants reopen.
In this report, we take a look at the weekend of June 19-21 and compare that to our reviews of Memorial Day Weekend (May 22-25) and June 5-7.
This review of insights and retail performance is part of an on-going series which tracks the reopening of America’s bars and restaurants.
COVID Reopening Report for the On Premise (June 19-21)
Currently, every state has opened on-premise dining or announced plans to do so. New Jersey was the last state to do so (starting June 15), albeit entirely outdoor dining.
The Open Rate (locations open and pouring beer) has grown steadily since the weekend of May 8-10 (the first weekend states truly began to reopen). This past weekend (June 19-21) finds 84% of locations open and pouring beer, growing from 66% two weeks ago.
Over the past two weeks, both Average Number of Taps and Percentage Taps Pouring are both relatively unchanged. Nationally, the Average Number of Taps grew +7.7%, while Percentage Taps Pouring was +1.3%
* average numbers of taps is rounded to the nearest whole number
Volume grew 18% nationally, but looks to be flattening in the states which were early to open. When compared to the same weekend in 2019, as expected, volume is still down significantly. The 30-Day Per Tap Rate of Sale has started to flatten or drop nominally, but is significantly outperforming per-tap 30-Day Rate of Sale for the same weekend in 2019.
Over the past two weeks, Volume Share saw Craft grow +8.9% and Domestics a more modest +2.8%. Imports, meanwhile, were -20.9% for the two week period. Domestics grew +16.3% in Tap Percentage and Craft was +3.7. Imports were down significantly, coming in -36.5%.
The Top 5 Styles remained unchanged over the past two weeks, and have not changed since Memorial Day weekend, when Belgin Wit/White Ales leaped over Wheat/Hefeweizen to #4.
BeerBoard is a technology company enabling the food & beverage industry to make data-driven decisions about its bar business. It manages over $1 billion in retail draft beer sales and 45,000 products through its industry-leading solution. The company’s patented digital platform captures, analyzes, and reports real-time data related to bar performance, brand insights and inventory. Built for retailers, brewers and distributors, the versatile technology is easily operated from a single dashboard, and it has streamlined operations and increased top and bottom line revenue all over the United States.
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