On-premise sales and draft volume continue to evolve as America’s bars and restaurants reopen. With changes in COVID policies taking place almost daily across the country, we are starting to see shifts in open rate and performance.
In this report, we take a look at the weekend of July 5-7 and compare that to our reviews of June 5-7 and June 19-21.
This review of insights and retail performance is part of an on-going series which tracks the reopening of America’s bars and restaurants.
COVID Reopening Report for the On Premise (July 5-7)
Currently, every state has opened on-premise dining or announced plans to do so. New Jersey was the last state to do so (starting June 15), albeit entirely outdoor dining.
The Open Rate (locations open and pouring beer) has grown steadily since the weekend of May 8-10 (the first weekend states truly began to reopen). This past weekend (June 19-21) finds 84% of locations open and pouring beer, growing from 66% two weeks ago.
The Average Number of Taps has remained steady the past two weeks, both nationally in states which were early to open (i.e. Florida, Georgia and Texas). In states which have come online in the last month, there is a little more movement. New York dropped 20% of its taps, while Minnesota and Nevada were both +8.3% for the period.
* average numbers of taps is rounded to the nearest whole number
Over the past two weeks, the Percentage Taps Pouring have started to decline, including 10.2% nationally. States that had been on the rise previously are also starting to fall, including New York (12.9%), Illinois (-13.9%) and Michigan (-6.8%)
With more states rolling back policies for the on-premise, Volume had a precipitous fall. It dropped -31% nationally, and saw large declines in Texas (-58%), Florida (-34%) and Tennessee (-31%). New York saw healthy growth as it continues to reopen, climbing +45% over the two-week period.
Similar to the other areas we look at in this report, 30-Day Rate of Sale is beginning to fall steadily. Over the two-week period, ROS was -6.9% nationally, and down in other early-openers: Florida (-6.9%), Georgia (-9.9%) and Texas (-9.9%). New York saw a healthy 20.4% boost, while Nevada was up a nominal +1.8%.
Over the past two weeks, Craft had another positive volume trend, growing share from 30.4% to 32.5%.
Domestics fell from 54.5% to 53.6% share, while Imports were down again, coming in at 14.0%.
The Top 5 Styles saw Euro Lagers move into the #5 position, replacing Wheat / Hefeweizen (which actually clocked in at #4 back as recently as May 8-10. The top four styles remained unchanged.
BeerBoard is a technology company enabling the food & beverage industry to make data-driven decisions about its bar business. It manages over $1 billion in retail draft beer sales and 45,000 products through its industry-leading solution. The company’s patented digital platform captures, analyzes, and reports real-time data related to bar performance, brand insights and inventory. Built for retailers, brewers and distributors, the versatile technology is easily operated from a single dashboard, and it has streamlined operations and increased top and bottom line revenue all over the United States.
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