The return of on premise sales and draft volume has continued to increase.
In this report, we take a look at the weekend of June 5-7 and compare that to our review of Memorial Day Weekend (May 22-25).
This review of insights and retail performance is part of an on-going series which tracks the reopening of America’s bars and restaurants.
COVID Reopening Report for the On Premise (June 5-7)
Currently, every state has opened on-premise dining or announced plans to do so. New Jersey is the last state to do so (starting June 15), albeit entirely outdoor dining.
The Open Rate (locations open and pouring beer) has grown from 16% on the weekend of May 8-10 to 45% over Memorial Day Weekend (May 22-25) to 66% the weekend of June 5-7.
Over the past two weeks, Volume Share was relatively flat among the three categories, with Imports seeing a slight bump (+0.7%) and Craft up 0.2%.
The Top 5 Styles remained unchanged over the past two weeks.
We looked at the weekend of June 5-7 and compared that against Memorial Day Weekend (May 22-25). The average number of taps pouring per location and percentage of taps pouring both continue to climb.
* average numbers of taps is rounded to the nearest whole number
The 30-Day AVG Rate of Sale is showing great return for the taps currently pouring. Volume continues to climb, as highlighted here.
BeerBoard is a technology company enabling the food & beverage industry to make data-driven decisions about its bar business. It manages over $1 billion in retail draft beer sales and 45,000 products through its industry-leading solution. The company’s patented digital platform captures, analyzes, and reports real-time data related to bar performance, brand insights and inventory. Built for retailers, brewers and distributors, the versatile technology is easily operated from a single dashboard, and it has streamlined operations and increased top and bottom line revenue all over the United States.
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