SYRACUSE, NY (September 15, 2025) — BeerBoard announced today that Walk-On’s Sports Bistreaux is expanding use of its Alcohol Intelligence (AI) platform to corporate-owned locations in Texas, Louisiana and South Carolina. The decision follows successful early adoption in two stores, where Walk-On’s realized measurable revenue gains, streamlined operations, and an improved guest experience.
BeerBoard’s Alcohol Intelligence platform is the industry leader in technology for total alcohol management — from supplier to pour. By unifying ordering, inventory, menus, and performance insights, the platform empowers operators like Walk-On’s to maximize efficiency, reduce costs, and drive profitable growth
Early Success in Texas
Walk-On’s first introduced BeerBoard technology at its South Arlington and The Colony locations in Texas. Within months, the restaurants saw significant performance improvements, including roughly $50 in incremental revenue per keg and a 35% reduction in tap handles, aligning offerings more efficiently with guest demand. The ability to analyze product performance and right-size assortments helped Walk-On’s boost margins while simplifying its bar operations.
SmartOrders: Streamlined Ordering and Distributor Connectivity
Through BeerBoard’s SmartOrders, Walk-On’s managers gained access to automated, centralized alcohol ordering with direct distributor connectivity. By leveraging real-time inventory data and suggested ordering, the system reduced manual entry, minimized errors, and ensured product accuracy. These efficiencies freed up managers’ time, while simultaneously providing greater visibility into purchasing and performance.
SmartMenus: Guest Engagement and Marketing Power
Walk-On’s also adopted SmartMenus to enhance its guest-facing beverage experience. By transitioning to dynamic digital menus, the brand significantly cut down on printing costs while delivering a more engaging way for guests to explore the beverage lineup. In addition, SmartMenus created new opportunities for Walk-On’s to promote featured items digitally and has already driven a noticeable increase in traffic to the Walk-On’s loyalty program, connecting guests more directly with the brand.
SmartBar: Visibility and Performance Insights
With SmartBar, Walk-On’s gained real-time insights into its bar operations by connecting sales and inventory data. Advanced pour tracking and category-level insights identified areas of waste, optimized brand mix, and delivered actionable performance reporting. These tools positioned Walk-On’s managers to make smarter, data-backed decisions, leading to greater consistency across all Texas corporate locations.
Commitment to Innovation and Growth
“Walk-On’s is a brand that thrives on innovation, community, and delivering an unforgettable experience to every guest,” said Tom Young, Vice President of BeerBoard. “Their early success in Arlington and The Colony showed how Alcohol Intelligence drives real impact — from revenue per keg to smarter tap lineups. Expanding across additional locations is a natural next step.”
“We’re always looking for ways to improve how our restaurants operate and how we serve our guests,” said Tom Weisheyer, Senior Vice President of Operations at Walk-On’s. “BeerBoard’s technology gives us the insights to optimize our program while also connecting with guests in new ways through SmartMenus and our loyalty program. The results speak for themselves, and we’re excited to bring to more Walk-On’s locations.”
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About BeerBoard
BeerBoard is the leader in technology and automated solutions for on-premise alcohol management. Its Alcohol Intelligence (AI) platform delivers real-time insights, automated ordering and streamlined communication between operators and suppliers — transforming how alcohol programs are managed across beer, wine, spirits and packaged products. The company manages more than $1 billion in alcohol sales and 100,000 products through its industry-leading solutions. Versatile and easily operated from a single dashboard, it has streamlined operations, efficiency and improved revenue across the United States. Find out more about how BeerBoard is changing the alcohol industry at beerboard.com.
About Walk-On’s Sports Bistreaux
Walk-On’s Sports Bistreaux, celebrated as the #1 Sports Bar in America by ESPN, is a nationally recognized restaurant and sports bar that brings together the love of food, sports, and community. Concepted on the back of a napkin by LSU walk-on basketball players Brandon Landry and Jack Warner, Walk-On’s Sports Bistreaux opened its doors in 2003 in Baton Rouge, Louisiana. The menu boasts scratch-made dishes, paired with a wide selection of unique cocktails and beers. With nearly 80 restaurants in the U.S., Walk-On’s is accelerating its nationwide expansion – ranked #1 by Entrepreneur for Top New Franchise and consistently ranking in Top 500 lists for Restaurant Business, Entrepreneur, Franchise Times, and Nation’s Restaurant News. Walk-On’s success and growth are a testament to its passionate franchise partners, including renowned athletes in co-owner Drew Brees and franchisees Dak Prescott, Derrick Brooks, and football coach Dabo Swinney. To learn more about Walk-On’s or for information on becoming a franchisee, visit walk-ons.com.