SYRACUSE, NY (Dec 2, 2025) — BeerBoard is proud to announce that Reach Hospitality — owners/partners of Ojos Locos Sports Cantina, EVELYN, The Mexican, Pie Tap Pizza + Rotisserie + Bar and more, is expanding its use of BeerBoard SmartBar technology into its Gas Monkey Icehouse concept. After driving measurable results in Ojos Locos Sports Cantina with improved COGS, increased product yields, and best-in-class digital menus, the decision to bring BeerBoard into Gas Monkey Icehouse was an easy one.
The concept features fan favorites like Flying Monkey Wings, Garage Beer Battered Chicken Tenders, the Smash’d Burger, fully loaded Garage Pizzas, plus 36 beers on tap and a lineup of signature cocktails.
“As we continue to grow our portfolio, actionable insights are critical to ensure profitability and success across all our brands,” said Brandon Daguio, VP Procurement of Reach Restaurant Group. “Hospitality is moving quickly toward AI and automation, and BeerBoard gives our operators the intelligence and information they need to drive performance. We want managers on the floor with guests, not buried in reports. With BeerBoard, they get improved yield, greater visibility, and a streamlined process for both GMs and Corporate, all of which position us well for future expansion and growth.”
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About Reach Hospitality
Reach Hospitality is a Dallas-based restaurant group that owns and operates several popular concepts, including Black Tap Craft Burgers & Beer, Pie Tap Pizza + Rotisserie + Bar, and TacoLingo. Founded by Rich Hicks, the company specializes in developing and managing award-winning restaurants, with recent expansions and new concepts like the Evelyn SteakHouse.
About BeerBoard
BeerBoard is the leading technology solutions provider for the hospitality industry, enabling retailers, distributors and suppliers to make fact-based decisions about their complete alcohol management. The company manages more than $1 billion in alcohol sales and 100,000 products through its industry-leading solutions. Its patented digital platform captures, analyzes, and reports real-time data related to alcohol ordering, inventory and payments. Versatile and easily operated from a single dashboard, it has streamlined operations, efficiency and improved revenue across the United States. Find out more about how BeerBoard is changing the alcohol industry at beerboard.com.