SYRACUSE, NY (May 29, 2026) — BeerBoard, the leader in technology and insights for the on-premise hospitality industry, today released its performance report analyzing alcohol sales during Memorial Day weekend (May 23–25, 2026, Sat-Mon), comparing results from same-store sales against the same period in 2025 (May 24–26, Sat-Mon).
This past weekend marks the unofficial start of summer, with most alcohol sales coverage centered on off-premise data for stocking events like barbecues, picnics and parties. However, real-time insights from on-premise locations show total beverage alcohol volume declined -1.8% year-over-year. This decline was exclusively in packaged products as draft volume actually increased by +0.3%
Draft Highlights:
Domestic saw a volume share increase of +0.87% with Craft and Imports both decreasing
Light Lager and Belgian Wit/White Ale saw volume share gains of +1.09% and +0.28%
Lagers and IPAs both decreased as consumers shifted preferences
Top 5 Draft Brands by Volume:
- Michelob Ultra
- Miller Lite
- Modelo Especial
- Coors Light
- Bud Light
Even though the Import category decreased, Pacifico jumped 4 spots to the 11th most poured brand.
Package Highlights:
- Domestic category increased lead by gains in volume share of Lagers and Non-Alcoholic brands
- Beyond Beer lead by both RTD Cocktails and Hard Seltzers also increased volume share.
- One bright weekend for Craft, with a +8.2% increase in volume share.
Top 5 Package Brands by Volume:
- Corona Extra
- Michelob Ultra
- Modelo Especial
- Miller Lite
- Coors Light
You have to dig a little deeper to find the darlings of the Beyond Beer category but the following saw nice increases in volume share:
- High Noon Sun Sips Pineapple
- White Claw® Hard Seltzer Black Cherry
- Surfside Iced Tea and Lemonade + Vodka
- Sun Cruiser Iced Tea & Vodka
- Happy Dad Fruit Punch
Spirits:
Volume was up slightly over last year with 0.46% increase. Vodka and Whiskey increased volume share while Agava and Rum decreased. Titos, Absolut, and Svedka spurred the vodka growth. Meanwhile, Jameson Irish Whiskey, Ole Smoky Whiskey and Bulleit Rye Whiskey fueled the whiskey surge.
#####
About BeerBoard
BeerBoard is the leading technology solutions provider for the hospitality industry, enabling retailers, distributors and suppliers to make fact-based decisions about their complete alcohol management. The company manages more than $1 billion in alcohol sales and 100,000 products through its industry-leading solutions. Its patented digital platform captures, analyzes, and reports real-time data related to alcohol ordering, inventory and payments. Versatile and easily operated from a single dashboard, it has streamlined operations, efficiency and improved revenue across the United States. Find out more about how BeerBoard is changing the alcohol industry at beerboard.com.